I got this great Landing Page question from Ian Z, and the answer is so important, I thought it best to post it here for everyone to read.
I have just started reading your ebook. So far, excellent. And I do have a question….
I am an experienced programmer, finishing off my first mass-market offering. I know I have to build the landing pages and a web site. And this is where my confusion lies…..
1. I understand the Landing Page concept, with no external links.
2. I understand I need a site and a Home Page with links to content about my product and general subject.
Q: If the Landing Page has NO external links, no distractions, how do they ever find my Home Page? Can I have links to other parts of my site?
Maybe you explain it further on in the book. But so far I don't understand this. If you can reply, great. If not, c'est la vie!
Anyway, excellent book. Learning a lot before I waste time creating a lousy site.
Thanks for the kind words about the book. Great question.
You just have to decide on what kind of site you want to build. There are plenty of websites with links to and from the Landing Page. I recently actually added some links to the very bottom of mine at http://www.LandingPageCashMachine.com.
But I guess it's important to realize that it's not critical for you to have ONLY ONE landing page. You can have multiple landing pages.
The LPCM ebook was written to help you convert targeted traffic, which is what you have if you're running an Adwords campaign. Put up a special landing page for that traffic — even lots of them, one for each major ad group — and then have another one connected to your home page.
The one connected to the home page has links to and from, for the benefit of your organic traffic. But all the rest don't.
Then you've got the best of both worlds.
Does that help?