If you’re like me you look for marketing lessons — both good and bad — wherever you go.
Sometimes I see marketing that is so bad, that sharing them with you would be instructive… because you’ll clearly see how NOT to build your marketing campaigns, whether online or offline.
So I am introducing a new series that I will simply call Bad Advertising. And I already have our first case study.
And over the next few days we’re going to break down and reveal the pitfalls that this Bad Advertising case study has fallen into, and how you can avoid them.
That being said, let’s start with a brief re-introduction to our style of marketing.
As online direct response marketers we are