Over the last few weeks I’ve been dropping a few hints about the traffic course that I’ve been working on.
And so I got this question the other day from a reader of mine, Ben, and I realized while answering it that I’ve answered this SAME QUESTION dozens of times before for other people who’ve asked…and so I thought I’d answer it for you.
Here’s what he asked (copied right out of skype):
[9/15/2008 9:55:40 AM] Ben S says: What makes it
different from STSE and TS2?
“Great Question,” I replied…Why would I spend so much time and effort on a NEW traffic course, right after Traffic Secrets 2.0 and Stomping the Search Engines?
Didn’t they cover everything? Aren’t they good products? Didn’t EVERYBODY get those?
Here’s why I’m making this course for you.
In my Traffic Course, although you’ll learn plenty about getting traffic to you site, THE FOCUS IS NOT on LECTURE and education. The focus is on GETTING IT DONE. And specifically, getting your FIRST ONE done., and your second, and your third.
It’s not about BRAIN LEARNING, it’s about MUSCLE MEMORY.
So here is how the course is going to work, and why this course is VERY different.
*** WHY THIS COURSE IS *VERY* DIFFERENT ***
DO YOU REMEMBER when you were a child, and you were learning how to RIDE A BIKE?
My guess is that MOM OR DAD helped you learn. Am I right?
At first, they told you about how a bike works, where to put your feet and hands. They held onto your bike and FORCED you to balance, PUSHED the bike forward as you moved your feet on the pedals, and helped you GET THE FEEL of what it’s like to be on a bike.
The next day, you tried again.
They held onto the bike a bit more loosely. You pedaled, you steered, but Dad kept your balance for you, letting go once in a while so you could FEEL what it was like to BALANCE ON YOUR OWN.
Even if only for a brief moment.
More practice like this resulted in Mom or Dad jogging ALONGSIDE YOU, only grabbing the bike when you were about to tip over. But they kept you upright.
You kept trying. And maybe you even fell down when you tried on your own.
But your CARING MOM helped you back up, fixed your boo-boo with a band-aid and a kiss, and you tried again.
And in a matter of days, Mom and Dad just watched from the porch as you rode your bike with your friends up and down the street.
Remember HOW PROUD YOU WERE when you rode by and said:
“I’m Riding…Look at MEEEEEEE!!!!”
Well, GOOD, because that’s how this traffic course is going to work, too.
*** MORE SPECIFICS ***
Let me give you a solid example.
You’ve heard about ARTICLE MARKETING, and how it is one of the best, most natural, most persistent, and easiest ways to get traffic to your site, right?
You just haven’t done it effectively yet. At least, not well enough to matter.
So, to help you, I’ll bring on my expert faculty member — in this case it’s JEFF HERRING — and we’ll talk for a short bit about what Article marketing is, how it works, what makes it as effective as it is, and why it needs to be a part of your Traffic strategy., and we’ll talk about HOW to do it.
Well, that’s where other traffic courses END.
You’ll get some lecture, TELLING YOU what to do, and you’re finished — but nothing is DONE.
And the result is that NOTHING GETS DONE because that’s not how people learn!!
The moment you turn your attention to your own site, you’ve got no idea what to do!!
(This, I think, is the reason you have so many Internet Marketing products on your shelf, unread, unfinished, and unsuccessful. Yes?)
But WE are going to do something different. We’re going to PLUCK SOMEONE FROM THE AUDIENCE and actually write an article for him or her, LIVE during the webinar.
So, Jeff is going to instruct me and our volunteer (maybe YOU?) about how to write an effective article. You’ll watch and listen as we go through the entire article, start to finish, LIVE. I’ll be typing. Copying and Pasting. Editing. You’ll be watching, EXACTLY how A MASTER LIKE JEFF gets an article done (quickly, too).
You’ll hear all the questions that our volunteer will ask. You’ll get to ask questions, too, via our live online CHAT.
Then we’ll go to one of the best article distribution websites and submit the article. Google will slurp up the article within a day (maybe hours), and our volunteer will have his first link back to his site.
You’ll be right HERE as we get the FIRST ONE DONE.
Now, you go off and copy what we just did, but for your own business. Give it a try. Got a question? Send me email. Need help with something? Well, I’ve got a surprise for you.
TWO DAYS LATER, we’re meeting again. You send me your articles, and I’ll go through them LIVE on another webinar, one by one, and answer your questions. We’ll bring up your article for everyone to see, and we’ll critique it, change it, fix it — whatever.
We’ll do as many as we can during our time together. And whatever we don’t get to, we’ll discuss on the Forum, where all the students can meet and talk, and where me and the faculty will offer up guidance as well.
Are you getting your balance yet?
Your FIRST ONE IS DONE by this time, and now that you’ve done it once, you can do it again, and again. You’re building some muscle memory.
So, let’s keep going, because a week later, we’re getting together again, on a webinar, and we’re reviewing more of your articles and answering more of your questions.
Why so much focus on one topic? Because that’s what you need to do to be successful. You’ve got to understand how this works, and how YOU can do it, quickly and easily.
So…in not too much time… rather than thinking about every little detail: steering, balance, pedaling, braking, that tree in front of you, riding up the driveway….
You just RIDE.
And instead of worrying about the link back to your website, or “is this headline a good one” or “how do I even start” or “what should I write about”…you just bang out an article in the 15 minutes you’ve set aside for the task, before lunch on Thursdays.
THIS IS HOW the stupid people do it. They learn it, practice it, and it becomes SUPER SIMPLE.
It becomes Easy, Fun, Profitable. You look forward to it. You enjoy it.
Do you get the idea?
We’re going to FOCUS ON ONE THING, and make it EASY. Stupid-Easy, in fact.
You’ll learn just the stuff you need, you’ll SEE it done, you’ll DO IT, you’ll get HELP so it’s done RIGHT, and we’ll ignore all the extra stuff you don’t need.
Then once we’ve got that done, and it’s EASY, we’ll move on to the next traffic source.
Got it? Six methods in all:
* Search Engine Optimization
* Article Marketing
* Web Press Releases
* Adwords, and
* Web 2.0.
EVERY member of the faculty will be one of the top people in the world in their field. And they’ll give you ALL THE IMPORTANT STUFF you need. None of the stuff you don’t.
I just realized that this is a long letter, so I want to thank you for making it through the whole thing. But it’s what I believe YOU NEED to finally get traffic to your site.
So, my question to you is…What do you think of this method of getting traffic to your site? Do you want the hand-holding? The how-to? The Video? The Q&A and Tune Up Webinars we’ll be doing?
Does this make it easier for you to learn, when Dad is jogging along side you? Do you have another idea?
Let me know by leaving a comment below. I could be TOTALLY wrong. (This is your chance to make the course exactly what you need, so please respond.)
To Your Success,
P.S. I want you to be on the lookout for anyone who tells you that anything as complex as Internet Marketing is push-button/magic pill easy. The TRUTH of the matter is that any push-button worth buying is going to be EXPENSIVE.
You either put in the time, or you put in the money.
My guess is that up to now, you’ve bought magic pills or relied on push-button money.
Well there’s the reason why you’re still where you are.
The pills don’t work.
But I think that THIS COURSE will.
If you really want to make your business a success online, THIS IS THE WAY.
Let me know what you think, please.
I’m rootin’ for you!
P.P.S. If you want to take a stab at NAMING the course, go here:
I’m giving away a SCHOLARSHIP if someone suggests a name that I use.