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Copywriting – Some heartfelt advice to a friend who needs help

I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online. On top of all that, the […]

I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online.

On top of all that, the guy has been through a lot of adversity in his life, and he deserves a little success, and an easier existence.

You probably know someone just like him (or maybe it’s you).

He’s got a lot going for him…
He’s very methodical. (He likes to do the same things over and over again).
He’s driven (he’ll work like heck to get what he wants).

But he’s got a few negatives, as well.

Including, unfortunately, that he’s STUBBORN as a mule.

He used to ask me now and then "What do you think of the copy I wrote on this landing page?" or "What do you think of this email?"

I’d give him my honest feedback, but the next time I looked, even though the words were different, he still hadn’t ‘heard’ my message. Or maybe he did, but chose to ignore it.

We went through this several times.

He seldom asks for my copywriting advice any more, I think because he knew that he wasn’t getting better at it.

I still, however, get his broadcast emails and autoresponder messages.

Nothing has changed.

(It’s a shame because he’s constantly in financial trouble, too.)

But he won’t do the ONE THING that I am absolutely certain would save him and his business, and eliminate his constant struggling.

He needs to learn to write copy.

I think now he finally might listen.

A few days ago, I wrote you about John Carlton’s Simple Writing System.

http://www.MarkPrefers.com/simplewritingsystem

John’s system is EXACTLY what my friend needs. It’s methodical, easy to follow, quick, and CREATES COPY that CREATES MONEY.

The single greatest factor that is keeping my friend from truly reaching into the hearts and minds of his prospects — and helping them to understand that WHAT HE OFFERS is WHAT THEY NEED — is good copy.

John Carlton — in the unlikely event you don’t already know about him — is one of the most famous copywriters in print and on line. John has sold millions of dollars of merchandise with his words — and has taught thousands of other people how to turn their product or service into words, and those words into cash.

A few days ago, when I told you about John’s program, the program included some personal mentoring that put the price tag a bit out of reach for some people.

Well, those mentoring spots are all filled up now anyway, so John is offering the same copywriting program without the mentoring for a much smaller investment. You’ll still learn to write great copy.

http://www.MarkPrefers.com/simplewritingsystem

Copywriting is the ability to COMMUNICATE FOR PROFIT.

And I must tell you that my friend is a bit brusk. (Communication is not one of his strong points.)

Still, he’s my friend. And in a few minutes, I’m going to call him up and give him some advice…that he should get John’s System.

If you’re not finding the success you deserve in your online business, I’d give you the same personal advice. And even if you’re convinced you don’t NEED copywriting help, at least go see what the system really is. You’ll learn something just by seeing his website.

You’ll find it here:

http://www.MarkPrefers.com/simplewritingsystem

To Your Success,

–Mark Widawer

 

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