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Squeeze Pages – 7 Deadly Mistakes New Marketers Make When Trying to Build a List

If you’re new to Internet Marketing, then there’s a good chance you’re making at least a few of these 7 Deadly Squeeze page Mistakes. The good news is that you can easily fix these mistakes — and it may take less time than you think. 1) Bad Headline The sole purpose of a headline is […]

If you’re new to Internet Marketing, then there’s a good chance you’re making at least a few of these 7 Deadly Squeeze page Mistakes. The good news is that you can easily fix these mistakes — and it may take less time than you think.

1) Bad Headline

The sole purpose of a headline is to get the reader to read the next line. And copywriting experts often say that the Headline is 70% to 90% responsible for conversions on a page. Make sure your headline arouses curiousity and interest, and gets someone to keep reading. Boring headlines chase away readers.

2) Too Much Text!

Your goal with your squeeze page is to tell someone just enough so that they want the information you are offering…but not so much that you’ve given them the solutions to the issues you’ve raised. Too often, people write too much text on their squeeze pages. One or two intro sentences, three or five bullet points, and then a call to action is all you need.

3) The Page is Too Wide

New marketers don’t like to believe it, but a page that is too wide causes two problems. First, the content is too wide for narrow screens, and that causes people to have to use the horizontal scroll bar. Second, if their screen is wide, you are causing them to move their head to read all the content, rather than just their eyes. Anything that causes your prospect to create extra work is going to reduce the number of conversions.

4) Form below the fold

The action you are trying to get someone to take is to put their name and email address into your form. Too often, that form appears "below the fold", which is an old newspaper term for something that appears on the lower half of a newspaper page. On a computer screen, it means any part of the page that does not appear immediately on the screen without scrolling. Make sure your form is "above the fold".

5) Too many options

Beginning marketers tend to think that "if a visitor doesn’t want my first offer, maybe they’ll take the second one (or a third)". Giving people too many things to do will simply cause confusion and reduce conversions for all of them. Pick ONE thing you want your visitor to do, and nothing else.

6) No privacy statement

People want to know that their informatoin is going to be safe with you. They don’t want to be spammed, and they don’t want their information shared. Give them some confidence that you are an honorable person. Tell them what you’ll be doing (and not doing) with their information.

7) Making a Bad Offer

This might be the biggest mistake of all. Offering "information about my product" or "free information about X" is not very compelling. However, making an offer of something immediately usable or actionable or valuable — like a free chapter from your book, or something that can be used along with your product, or a free mini-course — will get far more people to sign up on your page.

These 7 mistakes can kill conversions on your squeeze page. Go take a look at your own pages now and see how many of these mistakes you are making!

And once you identify those mistakes, fix them. If you’ve never made a squeeze page before, or are convinced you need to learn the "right way" to make a squeeze page, you can get Mark Widawer’s 5-Day Squeeze Page Course at http://www.SqueezePageCashMachine.com.
 

One reply on “Squeeze Pages – 7 Deadly Mistakes New Marketers Make When Trying to Build a List”

Mark, I agree 100% with everything above, however, since I’m a professional astrologer, if I want to deliver really useful info, I need to collect first name, email, AND date, time and place of birth. Now, many people don’t know the time, but even am/pm helps. There is 1 report of good value I can deliver with birth date and place. I’m open to any suggestions on approach here. Sincerely, Jon

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