Categories
Marketing Seminars Product Creation

Advanced Learning and Teaching Technologies

One of the first lessons you learn in Marketing is that people buy what they want, not what they need. That’s why you don’t really see a lot of toilet paper selling online, but you can buy an ipod at several thousand websites. So when Eben Pagan and Wyatt Woodsmall announced their "Advanced Learning and […]

One of the first lessons you learn in Marketing is that people buy what they want, not what they need.

That’s why you don’t really see a lot of toilet paper selling online, but you can buy an ipod at several thousand websites.

So when Eben Pagan and Wyatt Woodsmall announced their "Advanced Learning and Teaching Technologies" seminar in Los Angeles, I was skeptical.

How are they going to fill the room?

Well, it turns out that about 150 people did fill the room this past week, and it was an incredibly eye opening event.

I was there for all five days, and I’ll boil down what I thought was the most powerful take-away from the event.

For most of us, Learning just means  that you know something. It’s a simple thing to understand, right?

If someone tells you how to lose weight, for example, then you’ve ‘learned’ how to lose weight, right?

Not so, according to Wyatt and Eben.

What they teach is that "Learning equals Behavior Change".

In other words, learning isn’t learning, and matters very little if it doesn’t effect some change in you. If you know that you need to quit smoking but continue to smoke, you haven’t learrned anything.

This applies in all areas of life and business, too.

For example, if you are taught how to manage your time at the office, but you neglect to use the techniques you were told, then have you really learned anything?

No, you haven’t.

What I find most powerful about this idea is this…and you might feel the same way.

I’ve read lots of books about how to do certain things. I’ve taken many course and paid for a lot of advice. Each time, I’ve said "I’ve learned" what I was told. But I didn’t always take action on what I learned.

But if I believe that "learning equals behavior change" then  I now must take action on what I am told…or I can no longer say that I have learned.

This one simple phrase raises the bar for me.

What about for you?

Do you think that learning equals behavior change? Or is learning purely a mental thing?

And if you agree that learning equals behavior change, how do you think that will make any difference in your life?

You can find out if you get the home study course, when it is released.

But for now, just leave your comment below.

-Mark Widawer

5 replies on “Advanced Learning and Teaching Technologies”

Hi, yeah, I also believe that.

You know why? I’ve been studying religions for a long time.

In my years studying them, I often find good teachings in every one of them.

BUT you know what?

I simply don’t follow them, and don’t change, it’s as if I just want to gather information, which is the opposite of learning.

Great.

In regards to learning i would go one step further. While I agree that behavioural change needs to occurr, I say that it must be observed behavioural change. I say this as the behaviour must replicate the outcome that the educator had intended to ocurr. This cannot be determined unless an observational intervention has taken place.

Mark, I am seeing this pretty late but I feel obliged to make this comment. My firm (Pekerr Associates) uses the PROJECT-BASED approach to learning in all our learning programs because we not only believe that learning equals behavior change but that the present behavior be characterized and desired behavioral change be pre-determined before coming to our learning sessions. However, this has been very difficult for many of our clients to accept even though we have used this approach for over a decade. “Training” for most of them is attending classroom sessions for 2 to 5 days and coming up with an “Action Plan” for which there is very little basis for follow-up action.

On the religous scene, many in Christendom tout “Bible Studies” with very little attention to how such “studies” result in desired behaviorial changes.

We have taught what Wyatt and Eben taught on this session for years and I associate with a group that has applied learning = desired-behaviorial-change for decades to help people live more qualitative and more eaningful lives. The lesson of the Wyatt-Eben event, for me, is that may be more and more people can now begin equating learning to desired behavioral change; and that must start even before the learning experience starts.

Leave a Reply

Your email address will not be published. Required fields are marked *