Categories
Off Topic

Best Wishes This Holiday Season

On the off chance you’re spending part of your Christmas Day in front of a computer, or have just finished lighting your Hanukkah Candles, or just spending some quality time with your family, I wanted to wish you the very Happiest of Holidays and wishes for a prosperous new year. Chances are, you first heard […]

On the off chance you’re spending part of your Christmas Day in front of a computer, or have just finished lighting your Hanukkah Candles, or just spending some quality time with your family, I wanted to wish you the very Happiest of Holidays and wishes for a prosperous new year.

Chances are, you first heard of me because of a webinar you were invited to attend. You know, the one about Six Simple Sales Page secrets.

During that webinar, I told a story about how I always look for marketing lesson…and I talked about a particular marketing lesson I discovered while on a cruise on the Mexican Riviera with my family. The lesson was "start where your customer already is.

It’s an important lesson to remember, no matter what you’re selling.

If you don’t recall the message, you can go watch the replay of the webinar here:

http://www.SixSimpleSalesPageSecrets.com/replay (it’s free)

Well, I was thinking about that today because I happen to find myself on another cruise today, this one from Florida, through the Panama Canal, and up to Acapulco.

I’m on the hunt for more marketing messages, but mostly I’ll just be concentrating on spending time with my family.

I hope you’ll do the same.

And I hope that during these more difficult times for the economy you discover that your own future and economic livelihood are entirely within your control.

Here’s one little lesson I hope you’ve heard before.

Most people come up with a product and then go look for someone to sell it to.

But the RIGHT way to get into business — any business — is first to find a crowd that wants something, and then create the product that they already want.

Make sense?

It’s FAR easier than the other way around.

To Your Success in 2009.

Warm Wishes to you!

–Mark Widawer

p.s. If you find yourself sitting on a product with no crowd looking for it, then do yourself a favor… resolve that your next product will be different.

It’s not that hard.

And the rewards are much, much larger.

(And I’ll help you all I can.)

I invite you to comment on this message. Merry Christmas! Happy Hanukkah!

-Mark

3 replies on “Best Wishes This Holiday Season”

Hey Mark,

I lol’d when I saw “hey %$firstname$%” at the beginning, might be a new copy writing secret, get people curious in you’re blog post by making them think that they’re inside an auto responder :O

I thought I’d add to you’re thought on product you’re market already wants because I’ve made so many damn mistakes I think I’ve really broken it down to a 4 step formula (which most people do backwards)

step 1: Discover you’re strengths and passions as a person and as an entrepreneur. They key here is to pick something you have a NATURAL advantage in over just about anyone else. Everyone’s an expert at SOMETHING. Find that thing and than leverage the shit out of it. For me my strong suit is my curiosity and ability to see the big picture – for you it might be you’re confidence or you’re specialization in pay per click marketing.

step 2: Find a hungry market. Food stores never have trouble selling crappy hotdogs for $10 bucks a pop if they’re located inside a football stadium. Why? Because they have a HUNGRY market.. literally. Hungry markets can usually be identified because the people have a big PROBLEM they need a solution for like acne, getting their girlfriend back or losing weight – or a PASSION that consumes them like bodybuilders, win collectors and women shopping for wedding dresses. These are all examples of hungry markets, the important part is learning to spot them.

Step 3: MAKE AN IRRESISTIBLE OFFER TO THAT HUNGRY MARKET. I used to think step 3 when it came to internet marketing was good marketing/copy writing, but now I see it as creating an absolutely irresistible offer. Domino’s did it with “at you’re door within 30 minutes or else you pay nothing”.. What’s you’re irresistible offer? This has to really go to the CORE of what you’re market wants(even if they don’t yet KNOW that they want it.. hmmmm)

Step 4: Marketing & Systems – now we start writing our copy, engaging our prospects and making systems for creating traffic, products and what not.

Most entrepreneurs get the steps pretty much backwards first settling on the medium and the offering, than trying to find the niche market to offer it to, and lastly discovering that they’re most likely not playing inside their strengths and passion and failing – or worse yet succeeding and ending up trapped inside the business they never really wanted to be in in the first place all because they thought it could make them some good cash! WRRRRONNNNG!

wow.. I think I’ll republish this comment as a post on my blog haha, ended up being pretty thorough…

I’ll try stop by some other time and not hijack you’re posts with my rants in the future. Oh and happy new years from my family to yours Mark!

Cheers,
Dima

Dima Kritchevskis last blog post..DimaKritchevski: Need help: can someone reccomend a good article writer to outsource to for my internet marketing shenanigans?

Dima,
I’ve removed the %firstname%…Thank you for catching it.
I see it so often, it became invisible to me.
As for your post, you are SPOT ON! Thanks for taking the time to write something so insightful here.
Most people DO get these steps backwards. And they suffer for it.
–Mark

Leave a Reply

Your email address will not be published. Required fields are marked *