It was a simple email that I got today, but it was followed up by a longer letter explaining how desperate she was to create an online business that works. She wants to sell ebooks.
She asked "I am new to this internet marketing thing. What is a ‘squeezed page’, and how do I make one. Someone told me I should for my new website."
It’s humbling…because I remember when I first heard about squeeze pages, and I didn’t understand them either. And once I did, I didn’t believe that they’d actually work. (they do). But that was many years ago.
So here’s the answer for Carol, for you, and for any friend you’d like to pass this lesson on to.
A squeeze page is a page designed to do one thing and one thing only — to begin a relationship between you and your website’s visitor by trading your free information for your visitor’s name and email address.
So a squeeze page is not a sales page. You can think of it as a subscription page.
Someone gives you their name and email address, and you send them your free knitting patterns.
And your hope is that your visitor eventually buys your product because they like your free information so much.
So why create a squeeze page rather than just trying to sell your product from the start?
Based on what I see all over the Internet, an average sales page will get 1% or fewer people to actually buy the product being offered. That’s a VERY low number.
But an average squeeze page will get about 20% of your visitors to "opt in" or subscribe.
And here’s the good part…
Over time, about 25% of the people who join your list will buy your product.
That means that 5% of all your website visitors could be buying from you, rather than just 1% or less.
See why squeeze pages can be so important?
Now, I can’t explain all there is to know about creating squeeze pages in a short email like this, but I did create a short email course called ‘The 5 Day Squeeze Page’ to explain it all to you.
You can find it here: http://www.SqueezePageCashMachine.com
To Your Success,
P.S. Squeeze pages are fantastic ways to market your ebooks or teleseminars. In fact, one excellent tactic to use is to give away a free chapter of our book. Or you can give away some free audio from your teleseminars.
Whatever you offer, make sure you help your reader as much as possible.
They’ll pay you back for your generosity many times over.