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Conversion Landing Pages

What is a Squeeze Page?

It was a simple email that I got today, but it was followed up by a longer letter explaining how desperate she was to create an online business that works. She wants to sell ebooks. She asked "I am new to this internet marketing thing. What is a ‘squeezed page’, and how do I make […]

It was a simple email that I got today, but it was followed up by a longer letter explaining how desperate she was to create an online business that works. She wants to sell ebooks.

She asked "I am new to this internet marketing thing. What is a ‘squeezed page’, and how do I make one. Someone told me I should for my new website."

It’s humbling…because I remember when I first heard about squeeze pages, and I didn’t understand them either. And once I did, I didn’t believe that they’d actually work. (they do). But that was many years ago.

So here’s the answer for Carol, for you, and for any friend you’d like to pass this lesson on to.

A squeeze page is a page designed to do one thing and one thing only — to begin a relationship between you and your website’s visitor by trading your free information for your visitor’s name and email address.

So a squeeze page is not a sales page. You can think of it as a subscription page.

Make sense?

Someone gives you their name and email address, and you send them your free knitting patterns.

And your hope is that your visitor eventually buys your product because they like your free information so much.

So why create a squeeze page rather than just trying to sell your product from the start?

Based on what I see all over the Internet, an average sales page will get 1% or fewer people to actually buy the product being offered. That’s a VERY low number.

But an average squeeze page will get about 20% of your visitors to "opt in" or subscribe.

And here’s the good part…

Over time, about 25% of the people who join your list will buy your product.

That means that 5% of all your website visitors could be buying from you, rather than just 1% or less.

See why squeeze pages can be so important?

Now, I can’t explain all there is to know about creating squeeze pages in a short email like this, but I did create a short email course called ‘The 5 Day Squeeze Page’ to explain it all to you.

You can find it here: http://www.SqueezePageCashMachine.com

To Your Success,

–Mark Widawer

P.S. Squeeze pages are fantastic ways to market your ebooks or teleseminars. In fact, one excellent tactic to use is to give away a free chapter of our book. Or you can give away some free audio from your teleseminars.

Whatever you offer, make sure you help your reader as much as possible.

They’ll pay you back for your generosity many times over.

http://www.SqueezePageCashMachine.com
 

3 replies on “What is a Squeeze Page?”

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I advocate that a mailing list, a targetted and responsive mailing list is a good business tool. As recently as 6 months ago I never really had a list to speak of. Yes, I had a handfull of customers, but I never really communicated with them, until recently. You see I WANT to know whether they found my products useful, I WANT them to think of me first when they venture out to buy another ebook, I WANT them to trust me, I WANT their testimonials, I WANT to offer them handy freebies, useful tips, share knowledge with them, I NEED to communicate with them. So I started my offensive of building my list, starting with a simple but effective one page squeeze page. I have never looked back.

So the steps:
1. Offer a few freebies, things of value that your prospective customers will truly appreciate.

2. Build a one page landing page (there’s a free ebook on my website that gives you step by step instructions – click my name in this post – no sign-up necessary for the download), then

3. Get An Autoresponder: A service you will likely have to sign-up for from a reliable provider. I and millions of other internet marketers use Aweber.

And the best of luck…

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