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What to Write About Every Day

Ever since I heard Tellman’s advice about mailing your list every day to increase your list’s trust in you, I’ve been thinking about that advice. I also got a bunch of comments about my blog post from yesterday about that, wondering if it’d be a good thing or a bad thing if I wrote to […]

Ever since I heard Tellman’s advice about mailing your list every day to increase your list’s trust in you, I’ve been thinking about that advice.

I also got a bunch of comments about my blog post from yesterday about that, wondering if it’d be a good thing or a bad thing if I wrote to you every day.

And like I said, I’ve been thinking…

I’m an avid talk-radio listener here in Los Angeles  (when I’m not listening to marketing audio books or teleseminar recordings), and I realized something pretty interesting.

Those talk radio guys talk at me every day, too…and I don’t mind.

Flash back to last week. Tellman is giving me his list-building advice about trust, your relationship with your list, and writing every day. And the question that I asked him was probably the same one that you want to ask.

And that’s “What the heck am I going to write about every day?”

Tellman’s advice was “Write about ANYthing.”

Now, that strikes me as a bit of overkill. Anything? Really?

And then I realized again that the talk radio guys talk about anything they want to talk about too. I listen to them because of their perspective and viewpoint, and if they ever say something I don’t care about, I change the station or turn off the radio.

But by and large, I listen to these particular people because I like what they choose to talk about one day after another.

So now let’s talk about you, and your list.

Can you write to your readers every day? I bet you can…and I bet you can quickly and easily think of what to write to them about. Remember, just like with your regular conversations with your friends and family, not all conversation is prophetic or monumental. But that doesn’t mean they still aren’t important.

One thing I know about myself is that if I don’t have a routine, things don’t get done. Plus, if I don’t do the hard part of writing — which is selecting what to write about — I’d struggle each and every day to meet my commitment.

So on my flight home, I decided not to watch the in-flight movie and instead decided to write out a list of at least 30 things I could write to you about during my own 30 day test. I was committed to making sure that each and every message I write was a lesson worth reading.

Wanna know what happened?

My list is over 70 items long so far, every one of which is something that I KNOW you are going to find useful, and maybe even transformative for your life or your business.

I guess I’ve been holding back all these years.

So my challenge to you is this.

Write out your own list of 30 things to tell your list about. Make each one of them useful, helpful, and meaningful. Remember, your goal here is to serve your readers…not for them to serve you. Then, take one thing off that list each day and write about it.

And, regardless of the kind of business you are in, if you have any trouble coming up with a list of 30, write a comment here on my blog and tell me what kind of business you’re in, and a few of the topic ideas you’ve come up with. I bet I can come up with at least a dozen more.

(I’ll do this for as many topics as I can…but let me just say that if you are among the first, I’m more likely to get to you.)

Okay, that’s it for today. Start on that list of 30 broadcast topics.

Oh…and one last thing.

You notice how those Talk Radio shows hve those commercials?

Well here’s mine.

If you want to build a list, check out Tellman’s MyFirstList system. Tellman is wicked smart (and crazy rich) when it comes to list building. I’m going to follow Tellman’s Advice. His advice may be worth millions to you, too.

To Your Success,

–Mark Widawer

21 replies on “What to Write About Every Day”

I think the idea of emailing daily is overkill.

You should email when you have something to contribute – I get Lord knows how many emails and if they don’t pull their weight I unsubscribe.

that’s why I unsubscribed from Tellman!

it is not frequency that engages and builds trust. It is something about authenticity and openness that does that.

I quickly get immune to people who pester me. I scan down the list of new e-mails and only open what is really important to me now. I let them stockpile and read though the list on Saturday morning. Most get deleted before read. Once a quarter I go through my inbox viewing the “from” column. The ones that come at me too often get deleted all at once and then I unsubcribe from that source. Many people I have subscribed to in the past are gone including Tellman, Dan K and a lot of other names you recognize. I’m a lot more likely to open if it is once a week and consistently has short valuable content. Too much causes diffusion, anxiety, frustration and an inablilty to get my job done.

I am glad I bookmarked your blog.
Here is the thing.

1. Ask your list which one of them want to hear from you everyday and which ones don’t want to hear from you everyday.

2. Give them incentives for taking the survey.

3. Segregate the list and then send valuable information to those who want to hear from you everyday (May I suggest 70 -80% valuable content and 20% sales pitch)

4. Trust me, those who want to hear from you everyday will be looking forward to opening your emails everyday. The day they don’t hear from you, they would think something is wrong.They might even send you an email asking “if you are ok. Why haven’t they heard from you”.

5. And when you pitch them, they will quickly jump on it because they feel guilty that they have been receiving powerful stuff from you but never bought bought from you.

6. Make sure that whatever you pitch them is really worth it and not crap that is flowing all over the place.

7. In my own humble opinion, this is what I call trusted advisor! You have built a lot of trust between you and them with those powerful content.

8. Most of these guys just blast you with sales pitches mostly. The lists are not some ATM Machine. Folks give marketers PERMISSION to hear from them and not be sold to every second of the day.

9. I hope this help

Mark,

Yesterday you responded saying the everyday email was about frequent and meaningful communication. I think that is spot on. However, despite Tellman’s success, please don’t follow ALL his advice. There is a lot to be learned from his success for sure but having formerly been on his list I can tell you that writing about anything won’t cut it with many. I actually think you’ll be more successful at the “meaningful” part than Tellman. As you said, once you start plotting out those communications there’s tons of meaningful stuff you can write about. I look forward to more valuable lessons from you. Off to write something meaningful for my readers.

Mark,
While it’s true that frequency and repetition breeds familiarity, and with it a sense of trust if properly coupled with legitimacy and value – there also exists a stark erosion of credibility with over-redundancy.

It’s a fine line between, “Hey great, another email from Mark.” and “Oh great, not another email from Mark.”

Consider seeing the same ridiculous Geico or Progressive commercial over and over and over 17 times during one football game. It causes a caustic, resistive response of, “I’m so sick of that same dummied-down commercial… I’ll never buy anything from those boneheads”, rather than the branding and recognizability they hope to achieve.

If I look forward to the somewhat rare, quality, value-driven tidbit of information from a respected source, I’ll read every word. If I get emailed everyday with nothing but another viewpoint or comment, I’ll delete them all or opt-out and never consider anything offered or pitched as legitimate – just another blatantly overstuffed auto-responder in hopes of the occasional dollar.

Take it as you may. I also would be careful of associations and/or alliances that may inherently undermine the goodwill you’ve worked so hard to build. That Tellman fella has some extremely disappointed and/or irate past clients due to past professed impropieties. If he is such a savvy businessman, why would he not have rectified, satisfied every such client so it doesn’t pop up quick on a simple Google search of the name… then it kinda makes me wonder about your business intellect and due diligence on such associations – warranted or not.

Hey, just my thoughts and opinion(s). I could be wrong, but bottomline- If I get an email everyday from you, it’s deleted, or unread, or opted-out. A quality email every 4-5 days and I read every one… The take-away? You currently have my respect. 7 emails a week and that’s destroyed, regardless of your acumen.

Bruce Stromwall
meetBruceStromwall.com

Also agree – being on the receiving end of a daily dose of something that’s fired off simply for the sake of reaching a quota would likely send me reaching for the unsub link as well.

Originality, authenticity and just something of value worthy of a wider audience trumps quantity for me.

Radio is “pull”, email is “push” – careful not to annoy with “over writing” or you’ll be shoveled with junk mail – especially if your readers are already used to a lesser stream of mail.

Chances are, if you write more, the quality will drop as well.

To me, as a reader, pertinent content is worth more than quantity. Regularity is also a boon (over frequency).

Being subscribed to many lists and blog feeds, I tend to trim sources that inundate with too much info.

(My 2c)

Mark
I don’t think I’m going to go for everyday. I know personally I’ve been unsubscribing to people who send me things more than a couple times a week. I won’t unsubscribe from you however, as you usually have something useful or thought provoking to share.
You did prompt me to think about my recent emails. I moved recently and getting settled has been a little more disruptive than I’d anticipated. We had a new product to announce and I was rushed, self involved and in a hurry and sent out a couple emails that were just basically infomercials. No real communication involved. Today I sent out an email with an apology for the sales letters and recommitted to keeping content informative, sometimes personal, and more than just a “buy now”. I got back two very touching emails from people who appreciated the honest communication.
I do like the idea of preparing a subject list, and oh gee, I might actually prewrite some articles so it’s not a brain crunch every time.
Thanks for your excellent newsletter and advise. Thanks
Carolyn

Mark,
please don’t fall for the old mailbox stuffing myth. It’s *not* the same as talk radio–you choose whether or not to turn on the radio. I can’t choose whether or not to open my inbox–and if your daily drivel crowds out my real customers, I’m going to be pissed. I appreciate good and helpful content, but emails sent too frequently become an annoyance rather than a welcome communication.

Hi Mark,

I don’t think mailing every day is necessarily a smart idea – unless you really have something to say! I’ve been following Tellman for several years and have bought/joined several of his programs. I think he is a very bright and good marketer. That said, I’m in the process of blocking his messages because there are way too many and only a few are of interest to me. I don’t like losing him but it feels more like spam now and I don’t wish to take the time required to read all of them.

Hey Mark,

Thanks for your input. I think you are right on target with your idea of sitting down and just thinking about a long list of things to write about. Sometimes it just comes to you as you write. I’m new to this stuff and really struggling with the tech stuff but a few days ago I was trying to write my first article and found that once I started i just kept writing, over 550 words to my surprise. Like the previous people commenting, I get way too much email, but I do scroll through them and keep the gems. I still get Tellman’s emails and stay in the ListBuilding club because I know there is a wealth of info there and I have not tapped it yet. I will say this though….. I absolutely HATE feeling like I am being held hostage with all the new video marketing where you have to sit and listen for 20 minutes before you even find out what the hell the person is selling. I have stopped doing that!!! Clearly, I’m starting to rant so I will sign off. I hope our paths cross in the future!

Thanks Again,
Keith

I’m afraid I couldn’t take it every day either. In fact I’m one of those that unsubscribed to Tellman. I can barely keep up with your emails now, and I trust you plenty just in the relationship you have built so far. When given the option, I never subscribe to a daily anything unless it’s a devotional. Too inundated by emails as it is.

Radio talks and email marketing is 2 different things.People can turn off their radio and on when they wanted to .

For me it is better to mail just once or twice a week with good article or info rather mailing everyday.

I once unsubscribe some of the email sender who always send me email everyday for no reason.

They just wanted to sell something which for me is consider “subcriber spamming”.

Hi Mark, OK, I’m a newbee, our site sucks, and given the niche, we get no respect. In the next 2 months we’ll be using your landing page teachings, which are great in my opinion.

My bottom line is you’ve earned my respect, and if you mail once a week, I’ll open and read it all every time. Twice a week, well, ok. Three or more, your subject line had better be HOT.

Now for the rant – Here’s what I think about our buddy Tellman’s every day stuff: He sends me a short email with a teaser. I click on the link, and it sends me to a site with a autoplay video (because video sells more than anything). There are no controls or progress indicators, so I don’t know if it’s 5 minutes or 20. with no controls, I can’t pause it if I need to do something and come back. In fact, 9 out 10 lately have been nothing but video squeeze pages. And I get one or more every day? Sigh…
And for crying out loud! He’s rich enough, couldn’t he hire Andy Jenkins once in a while? Here’s a big one: I’m a member of his listbuilding club. Couldn’t he segment enough that I don’t get great offers to join? Argh!

I honestly feel that Tellman is a good person, but I am at my limit, and about to unsub. I have gradually unsubscribed from everyone who sends daily, including Early to Rise, which I liked a lot.

Sincerely, Jon Coleman

Mark, I think this is a fascinating experiment you’re trying. If the moaners and groaners take action on what they’re saying, you’ll lose a lot of subscribers. On the other hand, the ones remaining should be rabid. (And that arrangement serves everyone better.) I like the Darwinism of that, kind of like how that “jack on the rocks” in your hand kills brain cells — but only the weak ones! 😉

I’ll be looking to hear about your results at the end of the 30 days. I wouldn’t be surprised if they were your best 30 days in a while.

Best wishes,

Chuck

I have to say “Ditto” to the comments here. I used to be on Tellman’s list as well, but quickly got tired of the constant harrassment. He even robocall-telemarketed my cell phone, which was the final straw. If it’s not important enough for you to call me personally, then you can have your robot talk to my robot (voicemail).

From a marketing perspective, yes… you can probably email people every day and get *SOME* results. However, would you want someone to do the same thing to you? And… if 250 marketers all do that, what do you think will happen to everyone’s list size 6 months from now? How about if those same 250 marketers each encourage 250 other marketers to use their tactic “because it works!”

Soon, what you have are people using disposable email addresses, asking regulatory bodies for more stringent oversight (see the latest FTC requirements for disclosures and testimonials, the Do-Not-Call Registry, etc.), and ultimately, a valuable marketing channel becomes useless because a few idiotic memes weren’t nipped in the bud before they could ruin it for everyone.

The other commenters have it right: Market Smarter, Not Harder. Valuable content wins interested readers, and ultimately, dollars. Mindless marketing junk gets tossed in the Trash, where it rightfully belongs.

Hey Mark!

Greetings from Quito, Ecuador.

How are you? Long time, no chat!

This whole discussion inspired me to stay in touch better with one of our communities online (dealing with alternative energy, going green, saving money while doing good for our planet…).

After reading your first email/blog post, I negotiated a discount on a Clickbank product I know of which I know is really good. I have sent 3 emails in the last 5 days.

The emails I’ve sent have been worth just under $1,000 in affiliate commissions (in just 4 days).

I’ve gotten a couple really angry complaints from people who said I’m emailing too much all of a sudden, but I’ve invited them to unsubscribe if they don’t want to hear from us (that’s liberating).

People who have bought are happy with the product they’ve gotten (almost no refunds and some good feedback so far) and I’m definitely inspired to communicate more closely with them to find out how I can be of better service, as well as offer more products/services they might be looking for.

Thank-you for sharing your conversation with Tellman. I might not move to mailing daily, but the concept makes perfect sense and has motivated me.

Warmest,

Jonathan
http://www.CarrieAndJonathan.com

Emails are not like talk radio where you can do something else like driving or eating and listening at the same time. Emails have to be read. Receiving emails from anyone everyday is a pest. You can’t write worthwhile content EVERY day. I much prefer receiving good info once a week, especially becuase most people subscribe to many lists. Our inboxes are already too full.

Wow. So many varied responses to this idea of frequent emailing. One thing I want to point out, which I think is a bit of a flaw in some of the arguments made here, is that “frequent communication” and “quality communication” are not mutually exclusive.

Frankly, the problem with what I was doing before was that I’d only email when I had a big offer to promote. Now, my perspective is that I’ll put the time and effort into writing something simply to help my readers.

And I frankly think that’s a far better situation, on MANY levels, than what I did before.

I’m still thinking through this whole thing. And I’m working on a longer response right now.

Thank you ALL for your responses. I value all of them, even the ones that disagree with me.

–Mark Widawer

Well, I actually have the opposite problem. I am referring to writing in general. I don’t write enough and sometimes my potential clients or better yet my list of hopefuls, ask me to please post again. I am trying to do too many things at once. I love to do my own animations, I love to do my own research and writing. At some point I will be finished putting my files in order on my computer. Then I suppose I can concentrate on getting my writing going consistently. Right now, I am sought after by my list. I suppose it might have something to do with my niche…which is romance, erotic writing etc. I think it would be overkill also…like some have said here, to email someone every day. However, if, you are sought after and the list is eager to read what you have to write…and most importantly, you don’t try to solicit them to buy every time you email them. Then, I think you will be more successful with your list and you won’t have people unsubscribing to often. Just saying……

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