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Why Your Landing Page Isn’t As Good As It Could Be

If you’ve ever wondered whether your landing page, squeeze page, or entire website was as good as it could be, I’ve got an answer for you. IT ISN’T. And there are two reasons why that’s probably the case: 1) “You’re probably not split testing.” Split testing is the probably the single best way to improve […]

If you’ve ever wondered whether your landing page, squeeze page, or entire website was as good as it could be, I’ve got an answer for you.

IT ISN’T.

And there are two reasons why that’s probably the case:

1) “You’re probably not split testing.”

Split testing is the probably the single best way to improve the performance of your website. If you wanted to get more opt-ins, make more sales, and overall just make more money, split testing can get you there more quickly than any other method I know.

If you’re not split testing, start now.

** ON THE OTHER HAND… **

If you’re already split testing, there is one more demon that may be getting in your way. And that brings us to the second reason why your site isn’t as good as it could be.  It’s that…

2) “You’re testing things that won’t make much difference.”

What do I mean by that? Well, no matter how experienced you are in internet marketing, you only know SO MUCH. Even experts will admit that their knowledge and experience is limited, no matter how experienced they actually are. (That’s why the best experts ask for outside opinions from their own  “marketing mastermind groups”).

The problem is that if you keep on looking at your own web page, wondering how you can improve it, all you’ll come up with are ideas that all come from the same perspective:

* the same gender bias
* the same age bias
* the same educational background
* the same cultural background
* the same marketing experience and…
* the same knowledge and understanding of your topic.

In other words…all the ideas come from YOU.

And if your site is currently built based your own ideas, more of your own ideas might not result in split tests that improve your site’s performance very much.

I’ll explain more about this (in geeky detail) another day, but FOR NOW, there’ just one more thing you need to know, and that’s…

** HOW TO FIX THIS PROBLEM **

Go here: http://www.OptimizersClub.com

It’s a website designed specifically to get you more diverse, lead-generating, product-selling, profit-making ideas for your website.

And not only will you get tons of new ideas to improve your site, you’ll also get my new SIMPLE SPLIT TESTING COURSE.

Oh, and the whole thing is FREE to you.

** HERE’S WHAT TO DO NEXT **

Go now to http://www.OptimizersClub.com

Watch the free 2 minute video and then get started by typing in the URL of your website.

Once inside, we’ll show you step by step how to get dozens or hundreds of members to all brainstorm about your website. Plus, we’ll show you how you can offer ideas to other Optimizers Club members, too. It’ll be like your own marketing mastermind group.

Oh, and once you’re registered, you’ll see a link to the split testing course at the bottom of your dashboard. If you haven’t split tested because you either didn’t know how, or thought it would be too tough, don’t worry. I make it step-by-step easy or you.

Get started now!

–Mark Widawer

p.s. I’ve got a special bonus, just for my readers (and that means you). From time to time, I’m going to choose one landing page and post a link to it here on my blog. That means your own mastermind group gets bigger, and you’ll get a bunch of EXTRA free brainstorming ideas to improve your website.

But you have to set up your site at the Optimizers Club or me to choose it.

Start now: http://www.OptimizersClub.com

If you’ve ever wondered whether your landing page, squeeze page, or entire website was as good as it could be, I’ve got an answer for you.

IT ISN’T.

And there are two reasons why that’s probably the case:

1) “You’re probably not split testing.”

Split testing is the probably the single best way to improve the performance of your website. If you wanted to get more opt-ins, make more sales, and overall just make more money, split testing can get you there more quickly than any other method I know.

If you’re not split testing, start now.

** ON THE OTHER HAND… **

If you’re already split testing, there is one more demon that may be getting in your way. And that brings us to the second reason why your site isn’t as good as it could be.

2) “You’re testing things that won’t make much difference.”

What do I mean by that? Well, no matter how experienced you are in internet marketing, you only know SO MUCH. Even experts will admit that their knowledge and experience is limited, no matter how experienced they actually are. (That’s why the best experts ask for outside opinions from their own “marketing mastermind groups”).

The problem is that if you keep on looking at your own web page, wondering how you can improve it, all you’ll come up with are ideas that all come from the same perspective:

* the same gender bias

* the same age bias

* the same educational background

* the same cultural background

* the same marketing experience and…

* the same knowledge and understanding of your topic.

In other words…all the ideas come from you.

And if your site is currently built based your own ideas, more of your own ideas might not result in split tests that improve your site’s performance very much.

I’ll explain more about this (in geeky detail) another day, but FOR NOW, there’ just one more thing you need to know, and that’s…

** HOW TO FIX THIS PROBLEM **

Go here:

http://www.OptimizersClub.com

It’s a website designed specifically to get you more diverse, lead-generating, product-selling, profit-making ideas for your website.

And not only will you get tons of new ideas, you’ll also get my new SIMPLE SPLIT TESTING COURSE.

Oh, and the whole thing is FREE to you.

** HERE’S WHAT TO DO NEXT **

Go now to http://www.OptimizersClub.com

Watch the free 2 minute video and then get started by typing in the URL of your website.

Once inside, we’ll show you step by step how to get dozens or hundreds of members to all brainstorm about your website. Plus, we’ll show you how you can offer ideas to other Optimizers Club members, too. It’ll be like your own marketing mastermind group.

Oh, and once you’re registered, you’ll see a link to the split testing course at the bottom of your dashboard. If you haven’t split tested because you either didn’t know how, or thought it would be too tough, don’t worry. I make it step-by-step easy or you.

Get started now!

–Mark Widawer

p.s. I’ve got a special bonus, just for my readers (and that means you). From time to time, I’m going to choose one landing page and post a link to it here on my blog. That means your own mastermind group gets bigger, and you’ll get a bunch of EXTRA free brainstorming ideas to improve your website.

But you have to set up your site at the Optimizers Club or me to choose it.

Start now: http://www.OptimizersClub.com

2 replies on “Why Your Landing Page Isn’t As Good As It Could Be”

I love ready and participating in all these Internet marketing courses, however I am having a hard time implementing myself. I am looking for someone to take what Mark has taught and implement it in my business promoting our arthritis and muscle relief pain gel.
.-= Rod Cleveland´s last blog ..AMR-7 Arthritis and Muscle Relief 2oz =-.

Hello Rod.

I’m not sure what your project is, but I do occasionally take on private consulting clients and help them personally grow their businesses online.

You can contact me at my help desk. Just go here:
http://www.MarksHelpDesk.com

Whether we work together or not, I’m glad you’re here on my blog and learning new stuff every day.

–Mark

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