Wow, there was a big response to my offer to help you with your web pages. You’ll remember that I gave you a free membership to the Optimizers Club (http://www.OptimizersClub.com) so you could get some new ideas to improve your website.
I was a bit surprised at the response, but probably not in the way you might expect.
Yes, there were a lot of really bad web pages (you’ll see one in a minute, link is below). But there were also a surprisingly high number of already-good ones.
What made them good?
- A strong headline that made me want to read more.
- A convincing subhead that told me more about what the site was about, and made me want to read the body copy.
- Text that spoke to me as a person, rather than me as a group.
- The site looked good, was well organized, and easy to look at.
- I knew exactly what to do once I got there.
When you get to that level, you might think that the Optimization work is over. But it’s at exactly this point that the little tweaks have big, often huge effects on your profitability. That’s because once you are in the black, the extra money you make is pure profit….and that’s always a good thing.
On the other hand, when your squeeze page is bad — when it really sucks — you have to fight just to avoid going out of business.
Both situations are, as I see them, urgent. If you’re in the second (money losing) group, it’s your job to get to profitability. If you’re in the profitable group, it’s your job to multiply that profit.
I got a comment on the Optimizers Club blog last week from someone who is making that move right now.
After only 2 days with the Optimizer’s Club and already I have transformed my capture page into a higher converting page with the tips from the members here! What a fantastic idea! Thanks for this great site!
I’m glad he’s on the right track.
But let’s have some fun. Here’s someone who hasn’t made that leap to a high-converting site yet (I should say, I’d BET he hasn’t, because I haven’t talked about this page with the site’s owner). Let’s look at a page that I think is absolutely HORRIBLE.
Now, I’ve got about 8 different things that are just plain BAD about this page, but before I give you my ideas, let’s get yours first.
Take a look at this page and tell me what you think:
Click that link, and then tell me what you think are the problems with this page. I’ll publish the best comments here in a couple of days.
To Your Success,