About four months ago, a consulting client of mine asked me to sketch out a “Product Launch Blueprint” for his new membership site he was planning.
He knows that I sometimes run product launches, and so he knew I’d be a good person to ask.
So, I wrote him a quick half-page summary of how to do an effective product launch and sent it to him in an email.
He was thankful, and a good student. His goal was 100 new members to his site during his initial site launch, and as I recall he