Do you know what the single biggest problem is with almost all the marketing that I review, critique, and come across?
It’s that marketers often think that their prospects will connect the dots, or fill in the gaps at the places where their advertisements are not 100% clear.
It’s when marketers create their ads without their prospects in mind.
Here’s what I mean.
It’s an extremely self centered and egotistical approach to think that ANYONE will take even an extra millisecond to try and figure out what you’re trying to say in your ads.
Nobody cares about what YOU’VE got to say unless it benefits THEM.
If every word doesn’t appeal to your prospect’s innermost desires, if your copy doesn’t flow smoothly into the conversation already going on in your prospect’s mind, then