David Garfinkel has a new post on his blog about the FTC’s crackdown on testimonials. David’s copywriter’s perspective is unique…and his concern (and mine) for you and your business is real.
Read what the FTC is up to on David’s blog.
I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online.
On top of all that, the guy has been through a lot of adversity in his life, and he deserves a little success, and an easier existence.
You probably know someone just like him (or maybe it’s you).
He’s got a lot going for him…
He’s very methodical. (He likes to do the same things over and over again).
He’s driven (he’ll work like heck to get what he wants).
But he’s got a few negatives, as well.
Including, unfortunately, that