Marketing Seminars Product Creation

Advanced Learning and Teaching Technologies

One of the first lessons you learn in Marketing is that people buy what they want, not what they need.

That’s why you don’t really see a lot of toilet paper selling online, but you can buy an ipod at several thousand websites.

So when Eben Pagan and Wyatt Woodsmall announced their "Advanced Learning and Teaching Technologies" seminar in Los Angeles, I was skeptical.

How are they going to fill the room?

Well, it turns out that about 150 people did fill the room this past week, and it was an incredibly eye opening event.

I was there for all five days, and I’ll boil down what I thought was the most powerful take-away from the event.

For most of us, Learning just means