Finally, something great from the folks at 1ShoppingCart.
1SC has made some changes recently — a few that are helpful, and a few that are not. One of them, I think, is just a fantastic feature.
First, if you don’t know what 1ShoppingCart is, let me explain.
1ShoppingCart is the the most common all-in-one system for running your online infoproduct business. Built around the shopping cart is an autoresponder system, an email broadcast system, an affiliate management system, a basic split-testing system, and lots more that an online merchant needs.
If you’re just starting out online, using 1ShoppingCart for your new business is a pretty easy choice.
(You might know 1ShoppingCart by another name, like Marketer’s Choice. That’s because 1ShoppingCart has lots of private labels names lead to exactly the same spot — it’s all 1ShoppingCart underneath.)
So what’s the fantastic feature they just added?
1-Click Upsells!
You’ve always been able to send your buyers to a second sales page after making a purchase, but this is different. This is one-click upsells. But first, let me explain what an upsell is, and why you want to do it.
Why Upsells?
Upsells are offers you make after a customer has made a purchase.
If you can offer a customer something to buy immediately following her purchase, the odds of her making that purchase are huge.
For example, let’s say you’re selling a $50 ebook on planning your own wedding. A great upsell would be two or three smaller, additional ebooks, on how to make your own wedding veil, how to save money by creating your own party favors, and other topics that a bride-to-be would need, but not necessarily seek out on her own. Offer that package of additional ebooks for about half the original purchase price — in this case $25 — and you’re likely to get a third to a half (or more) of your customers to make that purchase.
So that makes sense, right? You get another $25.
But the magic of upsells is that this addition of a $25 sale to your $50 product may actually result in the doubling of your profits. That’s because you’ve got costs associated with each sale — like advertising. And if you’ve already made a sale, then you’ve already essentially paid for that advertising to attract that customer. The upsell has zero advertising costs.
For an info product, it’s virtually 100% profit.
Upsell Problems
But the problem with upsells is that you’ve got to ask your customer to re-enter their name, address and credit card information, and that’s a major stopping point for most upsell efforts. Having to re-enter the information gives the customer a long time to think about their purchase, get distracted, or change their mind.
And if you’ve ever done an upsell and had to re-enter your information, you must have been wondering "Didn’t I just enter this info? Can’t they remember what I just typed in?"
So the magic of what 1ShoppingCart is adding is that you can do a 1-click upsell. With 1-click upsells, they’ll just see a single "Add to my order" button. Clicking that button adds the upsell to their order, and the sale is made.
That’s called "greasing the slide" for a sale — you’re going to get a LOT more upsell transactions with 1-click upsells.
But Wait, There’s More – Split Testing!
Every good marketer knows that the secret to online success is to let your customers tell you what they want. In technical terms we call that "split testing". If you’re not testing, you’re just guessing. And if you’re just guessing, you’re probably wrong.
So 1ShoppingCart is building upsell split testing into their Upsell Express. That way, you can compare two upsells to see which one draws better. Do you make more money by offering a collection of ebooks as your upsell, or by offering a physical product? The split test system will tell you, so you can make more sales (and more money).
1ShoppingCart’s 1-Click Upsells will be available to all 1ShoppingCart users starting in December. If you’re already a customer, then you’ll be notified by them. If you’re not, then go to their site and get a 1ShoppingCart Free Trial. You’ll get 30 days to play with the system before you pay a penny.
This upsell feature alone is a HUGE reason to switch to 1ShoppingCart.
To Your Success,
–Mark Widawer
Note: If you’re interested in using 1ShoppingCart, and you just happened to find their website, you’d need to pay for your 30-day trial. (You can see the regular 1shoppingcart paid trial offer here). It’s better to sign up on this 1ShoppingCart free trial page, and get it for free.
-M