Conversion Marketing Tools

Your Automated Sales Force – the Autoresponder Series

I had a discussion with a client the other day. We had already built them a website, and designed a set of integrated, cross-pollenating autoresponder series to offer different whitepapers to his visitors. (Cross-Pollenating means that when someone joins one autoresponder series, they'll eventually get a promotion to the other autoresponder series. They all promote the others.)

They spent a considerable amount of time and money developing the whitepapers that are given away in the series, and the subsequent autoresponder messages that dive deeper into the points made in the white papers. It's really an excellent piece of marketing.

The goal of the autoresponders is to

Traffic & Conversion

Everything is Marketing

I’ve been studying Internet Marketing for a long while, and it seems to me that there are two ways to study the topic.

One is to be a wise consumer of educational materials to teach you all the things you don’t yet know. And if you’re a good student, you’ll soon discover the second way.

And that’s just to observe everything that goes on around you, because there are marketing lessons and opportunities everywhere.

I went on a cruise down the coast of Mexico earlier this year. It was a wonderful trip. I was hardly thinking about business or marketing when I