Marketing Tools

Aweber vs Autoresponse Plus

Len sent me a message the other day that I thought was worth answering in public.

I heard some big internet marketer promoting a self-hosted autoresponder system called "Autoresponse Plus", but I know you use third-party autoresponders. This guy went into all sorts of reasons about being in control of your own marketing and not being at risk by the actions of the service's other clients. Can you clear this up for me, Mark. What should I use? Autoresponse Plus or a hosted service like Aweber?

It just so happens that I have a friend who knows a bit about this issue. His name is Tom Kulzer, and he's the founder of the Aweber autoresponder system.

I wrote Tom and passed along your question, and this is what he said:

Conversion Marketing Tools

Clickbank or 1ShoppingCart? Which shopping cart should I use?

I frequently get questions like this from newbie internet marketers. They don't know what shopping cart to use. And usually the question boils down to 1ShoppingCart or Clickbank. Here's how Daniel phrased the question.

Mark, I'm confused and stuck, and don't know what to do. I've received some advice that I should sell my new ebook at Clickbank, but other people say I should use 1ShoppingCart. I've got my ebook nearly done, but I am stuck because I don't know what to do about this. What do YOU think?


Hi Dan.

Well, I won't give you an answer to use one or the other, but I will help you make your decision by helping you understand what the advantages and disadvantages of each solution are, and what you need to add to create a complete solution.

From my perspective, you need the following abilities for a complete internet marketing setup.

  • The ability to accept an order.
  • The ability to process a payment
  • The ability build a list (Broadcasts & Autoresponders)
  • The ability to track and pay affiliates
  • The ability to track and test your sales process.

Is that what you need, too? Probably.

Conversion Google Adwords Traffic

Popups, Popovers and Google’s Rules

I got a question from Kumar (no domain name provided) about popups and such.

Hey Mark,

I don't have any popups or popunders or popovers or any pop anything on my site, but I do know that they can increase my optins. I also heard that Google doesn't allow these things.

I don't want to offend anyone, but I do want people to sign up. What do you suggest?



Popups open in a separate window and are verbotten by Google when sending traffic from Adwords. You can have them deeper in your site, but not on the page you land on from Adwords.

Popunders are also separate windows. Anything that opens in a new window can be blocked by a popup blocker.

Marketing Seminars

Internet Marketing Conference Irony

From the podium of the World Internet Summit this morning I spoke about a number of things, but probably the most significant was something that wasn't even planned, and sounds ironic on its face.

We've had a parade of impressive speakers here, including Rick Raddatz, Dave Taylor, Marc Harty, Rich Schefren and a half dozen others. And there are about 150 attendees — people like you.

And so what did I say to them that was so unbelievable? It's this.

Marketing Seminars

How to Start An Internet Business in a Weekend

When Tom Hua invited me to speak at the World Internet Summit in Las Vegas, I knew little about either Tom or WIS. I did a bit of research to find that Tom and his partner Brett McFall have quite a reputation for doing something that seems almost. . . well. . . magical.

As part of their conference, they pluck one attendee from the crowd, build an Internet business for that person on stage, and present him or her with a check at the end of the conference for $10k, $20k, or more.

Conversion Marketing Tools

Will Landing Page Cash Machine Work With XsitePro?

John C wrote me the following email. . .

> Hi Mark
> I have been looking at your Landing Page Cash Machine site
> for a few days and have a question:
> I am in the middle of rebuilding my site(s) with Xsitepro,
> this does a lot of SEO work etc and I wonder whether the
> LPCM program will have a lot else to offer. Give me an honest answer.
> John C_____