Month: November 2006

Why do you do the things you do?

If you think you are in complete control of your everyday actions, you are unfortunately mistaken.

I'm not talking black helicopters and voodoo mind control here. I'm  instead referring to subliminal influence. Every day, we are influenced by people who want you to move in their direction, whether figuratively or literally.

Today's election is a good example of that.

Here in California, Phil Angelides is running for Governor against  Arnold Schwarzenegger. He's got a TV commercial where Angelides is walking among a few dozen cardboard cutouts of Schwarzenegger.

The cutouts are interesting, though.

The first struggle with any new online marketing effort is
getting traffic. The final focus is on getting that traffic
to buy from you. 

But what comes in the middle?

When I speak publicly, it's usually about my 'Six Simple
Landing Page Secrets'. And I talk about exactly this. Are
you converting at least ONE PERCENT of your visitors to buyers?
If you're not, you're in good company. The average is a
little below that (I've heard about 0.86% cited), with a the largest number of websites bottoming out at zero.

One thing I just can't believe is how many people don't
bother to build a list on their sales page. On average
you'll get 20% of your visitors to opt into your list . . .
that's probably not a surprise. But with a well designed
autoresponder you'll get about 25% of those to buy from you
— five sales.

That probably *is* a surprise.