Today I'm in Las Vegas and at 2pm I'll be speaking at the Affiliate Summit, the world's largest meeting of affiliate marketing and merchant marketers. I'll be talking about. . . well, Landing
In doing some research from my talk, I did discover one thing. We "smaller" marketers — and by "small" I mean that we're not Amazon or Payless — we tend to pay closer attention to the money we spend on marketing, the return we get from that. Don't fool yourself into thinking that large companies do a better job of marketing, because they don't.
Want to know who does?