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Affiliate Summit 2007 — Small businesses vs Large businesses

Today I'm in Las Vegas and at 2pm I'll be speaking at the Affiliate Summit, the world's largest meeting of affiliate marketing and merchant marketers. I'll be talking about. . . well, Landing

In doing some research from my talk, I did discover one thing. We "smaller" marketers — and by "small" I mean that we're not Amazon or Payless — we tend to pay closer attention to the money we spend on marketing, the return we get from that.  Don't fool yourself into thinking that large companies do a better job of marketing, because they don't.

Want to know who does?