As a copywriter, most have us have experienced that terrible feeling. Copywriter's Block. But what do you do when you are stuck and need to get your sales copy out pronto?
One of the copywriting questions I get frequently is "How do I know what to write next in my sales copy? I'm Stuck!" Seems like a tough one, but really it's not. At least, not when you think about your copy the way you should be thinking about it.
Well here's some good news. It's a problem that's been around since the very first ebook, the very first downloaded piece of software, the very first file ever posted to a file sharing site.
And that's "how to protect your content from people who are trying to steal it."
You see, all too often, you'll get someone to buy your $20 ebook or $100 piece of software, then they'll promptly upload it to some file sharing site. And what's even worse are those people who order your product, request a refund (after an unreasonably short amount of time — too short to actually look at it), but continue to use and/or share it.