Month: January 2008

Every day your mind is cluttered with thousands of marketing messages.

Unfortunately, most of these messages are garbled, confusing, and downright annoying.

And some of this advertising is SO bad that it becomes instructive to share with you… as an example of what NOT to do.

A few weeks ago I was at my local upscale mall when I witnessed a marketing campaign from a company called Ziba that simply had to be shared.

After seeing 3 examples of how off kilter their advertising was, I just had to check out the store to see

Have you ever been walking around, seen an advertisement or marketing piece, and thought, "Wow, what the heck were they thinking?"

Unfortunately this kind of thing happens to me all the time.

And sometimes, the advertising is SO bad that it becomes instructive to share the experience with you — as a model of how NOT to create your marketing campaigns.

This is the purpose of the Bad Advertising series. Let’s pick up where we left off.

If you remember, I was at my local upscale mall a few weeks ago when I was assaulted from all sides by the advertising of a company called Ziba.

(Read Parts I and II for the full story)

And just when I thought it couldn’t get any worse…

Bad advertising is everywhere. And offline advertising is just as bad, if not worse, than online advertising. Luckily, both can be learned from.

And some advertising that I see is so bafflingly bad that it actually becomes instructive to show it to you —  as an example of what NOT to do.

This is the purpose of the Bad Advertising series. Let’s pick up where we left off.

If you remember I was eating lunch at my local, upscale mall a few weeks ago, when