Marketing Seminars Marketing Tools Traffic

List Building (NOT for beginners)

I get asked about this all the time, but mostly by beginners. My apologies, but this message isn't really intended for beginners.

And that's not because you can't grasp the ideas here (because you can), or because I don't think you're capable (because you are) or because it's too expensive (it might be).

No, it's because the way this list building program is structured, if you're not successful, you don't pay, and the people putting this together want to reduce the chance of returns and cancellations.

They're shooting for 100% success.

So inviting only intermediate and advanced marketers to this is how they're trying to ensure the highest success rate possible.

So if you're a rank beginner — even if you REALLY NEED to learn HOW TO BUILD A LIST– then there's really no reason to read further.

I'm sorry (I'm just the messenger).

But if you've actually got a business, and you know what you're doing (ie it's not an accident), and your business is working for you, then read on.


Marketing Tools Traffic & Conversion

Quick (4-Minute) Online Money-Making Projects

Got a short attention span (like me)? Or do you still have a regular "job" while trying to build your online business?

There's lotsa ways to make money online. Sometimes what you want to do is take the time to plan out something big, and make the big money all at once.

On the other hand, sometimes having a quick four or five minute task that can earn you $50 a week from now on.

I just came across a kit called "4-minute money" that is filled with these simple, quick money making techniques. They really do take just 4 minutes. Do them today, tomorrow, and the next day…it adds up.

And it turns out that Harris Fellman (brilliant guy) is behind all of this.

If you've got a short attention span, or if you need to build your internet fortune during coffee breaks at your "real job", go check it out.

4 Minute Money

Very interesting techniques.

To Your Success,


Traffic Traffic & Conversion

Your “Make Money Blogging” Questions

Can you take a moment to answer a question for me?
You see, I'm working on a project to help you out with something that is critical these days in helping you get more traffic, convert that traffic to sales, and earn revenue from those visitors in other ways, whether they buy from you or not.

What I'm talking about can also SAVE you money.

When Google slapped everyone a couple of years ago, it's GOOD CONTENT that got your cost per click back down to where it belonged.

There was no better place to put that content than blogs.

I've got about a dozen friends who make thousands of dollars a month (some make $1,000 to $2,000 per day) on their blog.

If you knew that this much money was flowing into your bank account every day,

Conversion Marketing Seminars Traffic & Conversion

Marketing Wisdom from Frank Kern

I'm at Frank Kern's Mass Control event (Sunday, 4/20/08) , and just heard Frank talk…but first, I have a confession.

I've learned from a lot of very smart people. Perry Marshall, Rich Schefren, Alex Mandossian, Jim Edwards, Jeff Walker, Armand Morin, Kevin Nations, Joel Comm, David Garfinkel, John Carlton, Eben Pagan…..

I could go on for a long time.

But I don't know Frank Kern.

I've heard people talk about him for years. But….and here's my confession…I've never met him, never read a word of his material, and have only seen his picture a few times. Sounds strange, but it's true.

Okay so back to today…and YOU….

I'm in the room here with Frank, and he just finished talking.


So much wisdom, such good information, so important…and so understandable for everyone.

So I wanted to take a minute to share with you what he just said, because I think…actually I know…it will help you.

(No cameras or recording is allowed here…this is straight from my notes. I don't *think* I can get in trouble sharing this with you.)

I've spoken before about why people buy. Frank just talked about…


Here are three reasons.

Google Adsense Traffic & Conversion

Adsense is Changing (quickly)

I was adding an article to this blog a couple days ago, and I saw something I hadn't seen before. It's a couple of navigation buttons on some Google Adsense ads.

That means that site visitors can select which ads they see, and ultimately click on.

They've got a choice.

Why is this important? Well I need to set the stage for you a bit, if you don't know what Google Adsense is, or don't advertise with Google Adwords.

(If you're a BEGINNER, Read this: )

Google Adsense is the "other side" of Google's Adwords program. As a Google advertiser, you can

Bad Advertising Traffic & Conversion

Bad Advertising – Ford Needs to “Learn One”

I think you might want to sell your Ford stock, if you have any, and if selling the stock results in anything more than pocket change (last trade was at $7.09).

Here's why.Ford - Drive One

One of the things I talk about is the general ineffectiveness of unmeasured, broad-market advertising as compared to the measured performance you can get from Direct Response.

Okay, not all ads have to be direct response.

Oh wait a minute…YES THEY DO!

Because when you give someone a very motivating reason to take a specific and identifiable action — RIGHT NOW — you know exactly how effective your advertising is.

And you know that if you spend a dollar, and you're making two (or ten), that you can continue to spend more dollars. But if you make only 50 cents, you stop.

Simple logic, right?


Off Topic Traffic & Conversion

The Last Lecture, and You


Do you think often about the work your doing, and the motivation behind it?

I hope you do.

Whenever I talk about the good fortune I have to be able to share what I know with you, I almost always include something about how what YOU know, and what YOU teach, and what YOU sell is a BLESSING to those who buy it.

At least, I hope it is.

Because you're relieving someone's pain, or giving someone a path to happiness, or helping some save money or make money. Or you're helping them get healthy.

Or maybe what you do is far more important than that.

All people have dreams, and if you do whatever you can to

Marketing Tools Traffic & Conversion

Do you want Copywriting help (from John Carlton)?

That old adage about "If you build a better mousetrap, the world will beat a path to your door" is false. Patently a LIE. It just doesn't happen.  

It doesn't happen unless someone knows you've built that mousetrap, and has received a carefully crafted message that hits all the right triggers that get people to take an interest, then take some time, and then take out their credit cards.  

Copywriting can be hard, if what you're doing is writing about yourself and your product.  

  "This mousetrap has a 20 gauge steel spring
  and … bla bla bla … Our company has 20
  years experience in developing superior mouse
  trap technology…"

Copywriting is easy if you

Marketing Tools Traffic & Conversion

Dan Aykroyd as Internet Marketing Tool Pitchman?

There was an old Saturday Night Live skit that featured Dan Aykroyd as a stereotypical TV pitch-man…you might remember it. He was selling a very unique product.

It was a floor wax.

But not just ANY floor wax. This one also doubled as a dessert topping.

Sound ridiculous?

So THAT is what I immediately thought of when my friends Rod Beckwith and Mike Filsaime each told me about Butterfly Reports (still in beta, at

Because while Rod was telling me how great a tool it was for generating free TARGETED traffic, Mike was going on about how

Marketing Tools Product Creation Traffic & Conversion

Is Your Business “Launchable?”

I sent some emails yesterday offering to answer any questions you might have about Product Launch Formula, and whether it'd be right for your business.

I've received a bunch of questions, and thought that a few of the answers might be of interest to you…whether or not you use PLF.

That's because at the heart of these varied questions is the most central question: Is my business "launchable"?

And the answers can be very helpful because all of them involve thinking differently about your business…and that's something that anyone can do, PLF or not.

Here are a few of them (names and/or links shown with permission)

After you read them, I invite your comments about these answers…and your thoughts about how you might be able to think differently about your own business. Let's talk about it. Just go here:



I have an Adventure and Retreat Center on Cape Breton Island, Nova Scotia. Check out Do you think the PLF2 will work if applied to this offering?