Do your keywords bring buyers to your website?
Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers.
If you run any kind of ecommerce site, what you want are buyers.
So how do you know whether the people who type in a certain keyword are more likely to buy or browse?
One way to check is
Month: November 2008
Categories
Bad Advertising – Zappos
In my occasional Bad Advertising series here on TrafficAndConversion.com, I write about advertising and marketing that strikes me as misguided, wasteful, or just plain wrong.
In the past, I’ve railed against a local shopping mall store which totally mis-spent its advertising. That beauty shop, which had advertising posted in the men’s room at the mall, among other places, is now gone.
I’ve written about Ford’s "Drive One" campaign — not because of the slogan, but because they are committed to the campaign for 5 years because they wouldn’t be able to measure results any quicker. Ford, along with the other big US Automakers, is now begging Washington for a bailout.
Today’s message is not about a company that’s destined to fail…it’s about a company that is doing very well, but just missing a valuable opportunity to sell into a very active, and mostly affluent crowd.
I recently flew to Malaysia and Singapore to speak at Simon Leung and Stuart Tan’s "The Smart Seminar" events. Asia was an amazing experience — and a place I never thought I’d have occasion to visit.
At Los Angeles International Airport, I was in line at the security checkpoint when I saw the trays where you have to unload all of your personal belongings — wallet, keys, cell phone, laptop, coat, shoes…and once again saw something that I’ve always thought was a missed opportunity.
Take a look at the photo.
If you’re new to Internet Marketing, then there’s a good chance you’re making at least a few of these 7 Deadly Squeeze page Mistakes. The good news is that you can easily fix these mistakes — and it may take less time than you think.
1) Bad Headline
The sole purpose of a headline is to get the reader to read the next line. And copywriting experts often say that the Headline is 70% to 90% responsible for conversions on a page. Make sure your headline arouses curiousity and interest, and gets someone to keep reading. Boring headlines chase away readers.
2) Too Much Text!
Your goal with your squeeze page is to tell someone just enough so that they want
Categories
How Product Launches Work
I hope that, in all the time you’ve been a reader of mine, that you’ve come to know that I only send you mail when something is truly important. I get asked to tell my readers about new things all the time, but I more often do not pass on the information unless and until I know it’s going ot help you.
But when something is important — you’ll hear from me.
In times like these, perhaps before you’ve really felt the crunch of the economic downturn in your industry, it’s more important than ever that you