list building Marketing Tools Traffic & Conversion

What to Write About Every Day

Ever since I heard Tellman’s advice about mailing your list every day to increase your list’s trust in you, I’ve been thinking about that advice.

I also got a bunch of comments about my blog post from yesterday about that, wondering if it’d be a good thing or a bad thing if I wrote to you every day.

And like I said, I’ve been thinking…

I’m an avid talk-radio listener here in Los Angeles  (when I’m not listening to marketing audio books or teleseminar recordings), and I realized something pretty interesting.

Those talk radio guys talk at me every day, too…and I don’t mind.

Flash back to last week. Tellman is giving me his list-building advice about trust, your relationship with your list, and writing every day. And the question that I asked him was probably the same one that you want to ask.

And that’s

list building Marketing Tools Traffic & Conversion

One (very valuable) piece of Listbuilding Advice

What I’m about to share with you had a big, immediate impact on me, and what I’m going to do over the next 30 days. I’m sharing it with you because, well, I think it will help you, too. A lot. Especially if you copy me.

No hype, by the way, but this little bit of advice is golden.  (Don’t discount the advice just because it’s free, please.)

I spent several days last week with some of the top internet marketers in the world. One of them was Tellman Knudson. You may know him as the slightly eccentric, ADD-powered marketer, and the creator of the MyFirstList listbuilding system.

If you don’t know about Tellman’s barefoot run across the USA, or how he went from a marketing newbie with a shaved-head to a millionaire with long hair and a scraggly beard, well you really ought to get to know him better, because he’s a sharp dude.

Really sharp.

And motivated.

Anyway, he was talking to this other new friend of mine, Lisa Sasevich (I’ll tell you about her in another letter) and I overheard him giving her some listbuilding advice. I didn’t catch all of it, but I had heard enough to know that I had to ask him about it later.

With a jack-on-the-rocks in my hand, and a glass of ice-water in his, I asked Tellman to repeat what he had told Lisa. Here’s how our conversation went.

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Clarity Trumps Persuasion

I thought I’d pass along this little tidbit of marketing wisdom that I’ve suspected for a while, but that was reinforced and proven a few times recently.

You need to know this, too.

I’ve recently been watching the webinars that Marketing Experiments conducts. Wow, they sure do put a lot of effort into figuring out what works and what doesn’t work in online marketing.

My only gripe (and it’s not really a gripe) with them is that they are more focused on the larger, corporate marketer than they are with the online entrepreneurs — marketers like you and I.