Ever since I heard Tellman’s advice about mailing your list every day to increase your list’s trust in you, I’ve been thinking about that advice.
I also got a bunch of comments about my blog post from yesterday about that, wondering if it’d be a good thing or a bad thing if I wrote to you every day.
And like I said, I’ve been thinking…
I’m an avid talk-radio listener here in Los Angeles (when I’m not listening to marketing audio books or teleseminar recordings), and I realized something pretty interesting.
Those talk radio guys talk at me every day, too…and I don’t mind.
Flash back to last week. Tellman is giving me his list-building advice about trust, your relationship with your list, and writing every day. And the question that I asked him was probably the same one that you want to ask.
And that’s “What the heck am I going to write about every day?”
Tellman’s advice was “Write about ANYthing.”
Now, that strikes me as a bit of overkill. Anything? Really?
And then I realized again that the talk radio guys talk about anything they want to talk about too. I listen to them because of their perspective and viewpoint, and if they ever say something I don’t care about, I change the station or turn off the radio.
But by and large, I listen to these particular people because I like what they choose to talk about one day after another.
So now let’s talk about you, and your list.
Can you write to your readers every day? I bet you can…and I bet you can quickly and easily think of what to write to them about. Remember, just like with your regular conversations with your friends and family, not all conversation is prophetic or monumental. But that doesn’t mean they still aren’t important.
One thing I know about myself is that if I don’t have a routine, things don’t get done. Plus, if I don’t do the hard part of writing — which is selecting what to write about — I’d struggle each and every day to meet my commitment.
So on my flight home, I decided not to watch the in-flight movie and instead decided to write out a list of at least 30 things I could write to you about during my own 30 day test. I was committed to making sure that each and every message I write was a lesson worth reading.
Wanna know what happened?
My list is over 70 items long so far, every one of which is something that I KNOW you are going to find useful, and maybe even transformative for your life or your business.
I guess I’ve been holding back all these years.
So my challenge to you is this.
Write out your own list of 30 things to tell your list about. Make each one of them useful, helpful, and meaningful. Remember, your goal here is to serve your readers…not for them to serve you. Then, take one thing off that list each day and write about it.
And, regardless of the kind of business you are in, if you have any trouble coming up with a list of 30, write a comment here on my blog and tell me what kind of business you’re in, and a few of the topic ideas you’ve come up with. I bet I can come up with at least a dozen more.
(I’ll do this for as many topics as I can…but let me just say that if you are among the first, I’m more likely to get to you.)
Okay, that’s it for today. Start on that list of 30 broadcast topics.
Oh…and one last thing.
You notice how those Talk Radio shows hve those commercials?
Well here’s mine.
If you want to build a list, check out Tellman’s MyFirstList system. Tellman is wicked smart (and crazy rich) when it comes to list building. I’m going to follow Tellman’s Advice. His advice may be worth millions to you, too.
To Your Success,