One of the very common questions I get about internet marketing is “How long should my sales letter be?”
I actually got this question again just last week.
I was talking with one of my private consulting clients who told me that he recently read in a marketing book that a sales letter ought to be about as long as one printed typewritten page. I don’t recall the name of the product or “expert” he was quoting from, but it seemed to me that anyone who knows what they’re talking about with marketing knows that ‘short’ is not the answer.
Neither is ANY specific length. Your letter needs to be as long as it takes to tell your story. No more. No less.
The reason WHY your sales letter should not be artificially shortened touches on a few important marketing lessons that you need to know and remember.
For example, you might believe that