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How long should your sales letter be?

One of the very common questions I get about internet marketing is “How long should my sales letter be?”

I actually got this question again just last week.

I was talking with one of my private consulting clients who told me that he recently read in a marketing book that a sales letter ought to be about as long as one printed typewritten page. I don’t recall the name of the product or “expert” he was quoting from, but it seemed to me that anyone who knows what they’re talking about with marketing knows that ‘short’ is not the answer.

Neither is ANY specific length. Your letter needs to be as long as it takes to tell your story. No more. No less.

The reason WHY your sales letter should not be artificially shortened touches on a few important marketing lessons that you need to know and remember.

For example, you might believe that

Conversion Split Testing Traffic & Conversion

For split-testing geeks only…

My friend Jim Stone is the creator of the premier multi-variate split testing tool, the Split Test Accelerator.

Among all of the good marketing friends I have, Jim dives deepest into the science of split testing.

For example, he just wrote an article about something new, called “untethered split testing”.

It’s a technique for increasing your conversions far beyond what you would normally be able to do either with simple split testing, or even multi-variate split testing.


Go read Jim’s split testing blog here.

To Your Success,

–Mark Widawer

p.s. If you want to make your web page perform better, go get Jim’s free 3-step split testing starter kit here.