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Bad Squeeze Pages Conversion Landing Pages Marketing Tools squeeze pages

What’s wrong with this page?

Wow, there was a big response to my offer to help you with your web pages. You’ll remember that I gave you a free membership to the Optimizers Club (http://www.OptimizersClub.com) so you could get some new ideas to improve your website.

I was a bit surprised at the response, but probably not in the way you might expect.

Yes, there were a lot of really bad web pages (you’ll see one in a minute, link is below). But there were also a surprisingly high number of already-good ones.

What made them good?

  • A strong headline that made me want to read more.
  • A convincing subhead that told me more about what the site was about, and made me want to read the body copy.
  • Text that spoke to me as a person, rather than me as a group.
  • The site looked good, was well organized, and easy to look at.
  • I knew exactly what to do once I got there.

When you get to that level, you might think that the Optimization work is over. But it’s at exactly this point that

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Marketing Tools

What is Pagellan?

If I had told you a year ago that a coupon website would ever be worth more than a billion dollars, you’d have told me “No way!”

But it’s true.

You probably heard that last week that Groupon.com shunned a bid by Google to buy the coupon site for 6 Billion Dollars. That’s right — Groupon turned down Google’s 6 Billion Dollar offer.

Why do I mention this?

Well, stranger things have happened. Twitter, Facebook, Youtube, even Google itself, all rose from the brilliance of someone’s brain to be worth many billions of dollars. They’re all ideas whose concept is so simple and whose purpose is so clear that it fills a void in the online world’s collective mind and habits.

I have a feeling it’s going to happen again.

That’s because

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Marketing Seminars Membership Sites

Every Possible Mistake You Could Make

This past Sunday, Facebook founder Mark Zuckerberg was interviewed on 60 minutes. If you didn’t happen to see it, I’ll give you a link in a moment where you can watch it online.

It’s fascinating.

Definitely worth watching, especially if you use Facebook (you do, don’t you?) or saw the move “The Social Network.” (Highly recommended.)

The 60 minutes interview lets you reconcile what you saw in the movie with how Mark is, in real life.

Beyond that, though, two things stood out to me that I think are very much worth talking about, because there are important messages in there for both you and me.

During the interview, Zuckerberg was asked how he would rate himself as a CEO.

But Mark didn’t answer that question, because I think he would have had a conflict over which of several answers to give (and because he probably didn’t want to sound too arrogant on TV).

If he were to be candid about his answer, he’d say that