About four months ago, a consulting client of mine asked me to sketch out a “Product Launch Blueprint” for his new membership site he was planning.
He knows that I sometimes run product launches, and so he knew I’d be a good person to ask.
So, I wrote him a quick half-page summary of how to do an effective product launch and sent it to him in an email.
He was thankful, and a good student. His goal was 100 new members to his site during his initial site launch, and as I recall he blasted through that, to 160 members in his very first month…and it’s still rising.
…and that was from a half-page summary of what to do.
Well, just the other day I mentioned that Jeff Walker — the product launch guy — is doing his own pre-launch for his newest update to the Product Launch Formula.
Today, he’s releasing his own Product Launch Blueprint. It’s an 11 page PDF, with a how-to video to show you how to use the blueprint. I’m about to go download the PDF and watch the video, myself — a refresher is always a good idea.
If you EVER plan on launching a product or service (or membership site), I encourage you to do the same.
To Your Success,
P.S. Even if you’re not planning a “product launch” any time soon, I encourage you to at least get the blueprint. Yes, you need to ‘opt-in’ to get the info, but you can always ‘opt-out’ at any time if you don’t think that Jeff is giving you extremely useful and valuable information. Go ahead, get the blueprint:
I’ll be doing the same.