copywriting Traffic & Conversion

The Most Common Marketing Problem

A marketing friend recently shared with me that a health-oriented launch he ran, complete with videos, an email series, and lots of excitement…had been a huge disappointment.

Does that mean that launches don’t work?

Does that mean that videos don’t matter?

Does that mean that people think every email they receive is spam?

No, not at all.

But it can point to a very simple problem that many people have with their marketing. Here’s what I wrote in my email reply to him: