There’s a big difference between articles, especially with regards to article quality.In short, if you want to have any quality to your site at all, you need to set some article quality guidelines.
Now, for all of my blogs and websites that have to do with Internet Marketing, I write my own stuff. All of it. So the words you’re reading now and the words you read on any of my marketing or web development sites are all me. 100%.
But I’ve got lots of other sites, too. For example, I’ve got a website that’s all about orthopedic braces, the Atkins Diet, and many other non-IM sites. And while I don’t necessarily write all of the content for those sites, I do care that the content is of high quality, helpful to its readers, and profitable for me.
Article quality has a lot to do with all of that.
An Article Marketing Quality Story
Following is an email I sent to my partner on one of those sites — a man who used to be an intern of mine but has now gone on to a successful IM career of his own — regarding articles that were written about Ankle Braces. Please read it to learn about the article standards that I require.
I’m sure it will be helpful to you when you’re having content written for your own sites.
We use the tools mentioned below (see the links) to