Category: Bad Squeeze Pages

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Bad Squeeze Pages Conversion Landing Pages Marketing Tools squeeze pages

What’s wrong with this page?

Wow, there was a big response to my offer to help you with your web pages. You’ll remember that I gave you a free membership to the Optimizers Club (http://www.OptimizersClub.com) so you could get some new ideas to improve your website.

I was a bit surprised at the response, but probably not in the way you might expect.

Yes, there were a lot of really bad web pages (you’ll see one in a minute, link is below). But there were also a surprisingly high number of already-good ones.

What made them good?

  • A strong headline that made me want to read more.
  • A convincing subhead that told me more about what the site was about, and made me want to read the body copy.
  • Text that spoke to me as a person, rather than me as a group.
  • The site looked good, was well organized, and easy to look at.
  • I knew exactly what to do once I got there.

When you get to that level, you might think that the Optimization work is over. But it’s at exactly this point that

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Bad Squeeze Pages Conversion Landing Pages list building squeeze pages

The Worst Squeeze Page Winner

The last week or so we’ve been talking about bad squeeze pages.

There’s CLEARLY no shortage of them online. Once you learn that step one of internet marketing is to build a list, you decide to build your first squeeze page.

I remember my first squeeze page. It was for a mattress website, of all things. I thought I could sell leads to local businesses — a good business, but at the time I had no idea what I was doing.

Having been a programmer in a past life, I thought I’d design the mailing list system myself (bad idea). It’s much better to use standard list-building tools. They’re ultimately cheaper and easier.

And although I had heard that the best way to build a squeeze page was with no menu choices, no links and no distractions on the page, I had plenty of them all.

It wasn’t pretty, and I don’t think I got a single lead.

Well, I’ve come a long way since then, and I’m sure over time I’ll travel even further. But at this point it’s time to give back a bit, and help others in the same situation.

A bit of advice: Don’t expect that just because you WANT someone to opt into your page, that they will. It’s an odd thing, but we tend to think that the things that we love, are in fact also loved by others, and that’s not always the case — in life and in marketing.

In my last post, I showed you the Worst Squeeze Page Runners Up.

Today, you get the winner (or loser, depending on how you look at it.)

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Bad Squeeze Pages Conversion Landing Pages squeeze pages Traffic & Conversion

Even Worse Squeeze Pages

Last week, I wrote you about the “worst squeeze page ever,” a post that got a LOT of interest on my blog. I even asked for you to send me your own squeeze page, if you thought it was worse than the one I wrote about.

I thought I’d see some that are bad…and wow are they BAD, each for their own special reason!

As a prize for the loser…err, I mean winner… I offered a web-page evaluation worth about $125. But there were some classic examples of “squeeze pages gone bad,” that I also decided to do a few additional quick reviews for three runners-up because the lessons you can learn from seeing how other people put a page together can be very valuable.

You might be making the same mistakes on your own pages.

One note before you look: I wrote my reviews of the pages very impersonally. I didn’t pull any punches or try to be nice or polite. In fact, in a few cases, I wasn’t polite at all. I just wrote about what I saw, and what I thought about it. My apologies if you’re offended.

So here are the runners-up. Learn from them. The winner will be revealed in my next post.

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Bad Squeeze Pages Traffic & Conversion

Is This The Worst Squeeze Page Ever?

The thing about Landing Page conversions that most people don’t understand is that it doesn’t matter what you like to look at, it doesn’t matter  what you think works, and it doesn’t matter whether you tell me you won’t opt into a page that looks like this or that.

What matters is whether the page actually works.

So earlier today when I was on a popular internet marketing forum and a member wrote for some “suggestions to improve my conversion rate”, I wasn’t quite prepared to see what I saw.

Now I’ve seen some bad squeeze pages before, but this one was different in an eerily familiar way. In fact, it was downright weird. And bad. Or, I should say it was bad based on the fundamentals of good squeeze page design that I’ve studied and used for the last half dozen years.

The strangest part, though, was that the owner of the site claimed that

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