The last week or so we’ve been talking about bad squeeze pages.
There’s CLEARLY no shortage of them online. Once you learn that step one of internet marketing is to build a list, you decide to build your first squeeze page.
I remember my first squeeze page. It was for a mattress website, of all things. I thought I could sell leads to local businesses — a good business, but at the time I had no idea what I was doing.
Having been a programmer in a past life, I thought I’d design the mailing list system myself (bad idea). It’s much better to use standard list-building tools. They’re ultimately cheaper and easier.
And although I had heard that the best way to build a squeeze page was with no menu choices, no links and no distractions on the page, I had plenty of them all.
It wasn’t pretty, and I don’t think I got a single lead.
Well, I’ve come a long way since then, and I’m sure over time I’ll travel even further. But at this point it’s time to give back a bit, and help others in the same situation.
A bit of advice: Don’t expect that just because you WANT someone to opt into your page, that they will. It’s an odd thing, but we tend to think that the things that we love, are in fact also loved by others, and that’s not always the case — in life and in marketing.
In my last post, I showed you the Worst Squeeze Page Runners Up.
Today, you get the winner (or loser, depending on how you look at it.)