Categories
Ebook Creation Product Creation

Ebook Answers #7 – How Can I Stay Motivated to Finish My eBook?

I listened to an audio a couple of weeks ago, and what I heard was kinda funny. The recording was of John Reese and Jonathan Mizel talking about creating an online business.

And one of them (I think it was Jonathan) told a story about how one of his students called him up and said "I finally finished my Book! It’s Perfect!"

And so Jonathan asked "That’s great. How long have you been working on it?"

"Two Years," he replied.

Ugh.

And just today, I listened to a recording that Perry Marshall sent me of an interview with a guy who took 10 months to write his bodybuilding book.

Okay, so I’ve got a few things to say about that.

First, what the heck are

Categories
Ebook Creation Product Creation

Ebook Answers #6 – How Many Pages Does My Ebook Need to Be?

If you’ve never written anything longer than a letter to grandma, the idea of writing an ebook must seem daunting.

A huge barrier that you need to overcome…

And I think a lot of that fear comes from the idea that your ebook has to be 100 pages long, or more. (I just heard an audio recording of a guy that took 10 months to write his book…LOL!)

I got this question from Donahue just a few days ago. He wrote…

Someone already asked my question…what is a good rule of thumb for length. I have seen 16 pages to 97 pages. My favorite is Triumph of the Stupid. (not just cause you wrote it).

Thanks, Donahue!

One thing I noticed instantly about this question was that the page count was relatively low. Several of the other questions had the count much higher.

And some of the other comments I received, from people who had actually finished writing their books, was that they had written over 200 pages. And I was on the phone with someone today who said the same thing!

200 pages!

I was astounded, actually.

Why?

Because

Categories
Ebook Creation Product Creation

Ebook Answers #5 – How to Price Your Ebook

If you don’t have a blog yet for your online business, you should install one. They’re pretty easy to install, and you don’t have to be a rocket scientist to run one.

And, as a side benefit, if you get in the practice of writing in it frequently, it will make writing your ebook a LOT easier. In fact, some people just scoop up all of their blog posts and publish them all together as an ebook.

You gotta love THAT idea!

But one of the reason I love blogs is that I get to find out what YOU are thinking. We’ve been talking about ebooks a lot recently, and I received a comment to one of my posts today that is indicative of several others I’ve seen — as well as many emails I’ve received. Reverend Roland asks a question that is top-of-mind for most new ebook publishers because they’ve got NO IDEA what the answer is.

The Reverend writes…

Hi, Mark. I appreciate your flow of information. I always learn something of value.
I have written a 130 page book which is now a downloadable PDF, on how to plan your own wedding. I have been told by examiners and proofers that the book is everything you think you oght to know about planning a wedding, and a multitude of things one will never think of. I believe its value is there…<snip>
I have swept up and down in my evaluation of how much to charge. When I can save people sometimes thousands of dollars, and also add concepts of value and appreciation to the wedding day, what can I charge for this product? I have gone around with this, ending up trying from $29.95 to 55.95. I have to come to terms with this. The Inernet is so strange a marketplace, I just want to the book to sell. A small piece of a wide river is better than a big piece of a trickling brook.
I would love to hear anything that you might suggest.
Thanks, Rev. Roland Takaoka
Author, – “Your Dream Wedding”

Hello Reverend,

This question plagues a LOT of new authors, but I’d like to set your mind at ease about it. And that won’t be hard to do, because

Categories
Ebook Creation Product Creation

Ebook Answers #4 – Will my Ebook Sell?

Among all the questions that I’m receiving on my blog about ebooks, probably the most important one is this one.

Because without this question — and a good answer — not much else matters. Bob wrote…

"First, thanks for the info in your e-mail and, yes, I would like a copy of your template(s).

I have a wide background in business and usually have no trouble writing but how do you find a topic that will really draw interest?"

Well, Bob, I wish more people would ask that question before sitting down to write (and then writing me for help) because everything — ABSOLUTELY EVERYTHING — becomes easier once you answer this questions properly.

* Your title pretty much writes itself, and speaks DIRECTLY to your prospect.

* The ebook content becomes CLEAR to you, so writing the entire book becomes EASY.

* Almost all of the hard marketing work is already done, because you know exactly who to market to, who NOT to market to, and who’s going to buy your book.

And lots of questions never need to be asked, like…

Categories
Ebook Creation Product Creation

Ebook Answers #3 – Tackling a Big Job Easily

Here’s another ebook question from last month’s mailbag.

It was Bruce who asked me…

I have always had tons of ideas that I would love to put into eBooks. However when I sit down to do it I find that it is way to tedious for me. Any information on how to streamline and easily put together ebooks would be great.

Bruce, I understand what you mean.

Any time you start a new project, you stand at the edge of it, look out across your big dreams and plans, and marvel at how big a project it is.

How are you EVER going to write 100 pages of great, compelling information on your topic? Where’s all that information going to come from? How are you ever going to tackle such a BIG JOB?

Well, I’ve got an answer for you.

But let me

Categories
Ebook Creation Product Creation

Ebook Answers #2 – Free Ebook Template Solves Problems

Well, I guess you can’t make everyone happy all the time.

In response to my post on Ebooks and Teleseminars back in December, someone named DCS wrote me a comment which wasn’t quite what I was expecting, but welcome nonetheless.

DCS wrote:

Mark your article is a little disingenuous. I have written 2 ebooks only to find out that was the easy part (and it wasn’t) the hard part is marketing them. I have only sold a couple in the past year.
-dcs

So for DCS, writing the ebook was easy. But now he can’t sell it.

So what I say is that DCS didn’t create his ebook properly. I’m guessing he made the same mistake that most people make. I’m guessing that what DCS didn’t do is BUILD THE MARKETING IN to his ebooks.

Over the years, I’ve developed several ways to build the marketing into every new ebook I write. So I know — based on a lot of factors — that the book is going to sell.

And I’ll give you one of those factors right now.

(This might surprise you, it might anger you, or it might give you a big AHA! that inspires you. Leave me a comment and let me know.)

If you intend to benefit someone — your reader — when he reads your book, you’ve got a heavy responsibility. Even if the book is about how to train a dog, getting that dog trained can be tough. What can get in the way???

* Your reader can order the book and not read it.
* He can order the book and read chapter 1.
* He might start reading and quit half way.
* He might read the whole thing and never do anything with the information.

So if it’s a dog training book to make Fido sit and stay, that’s not so important. Big deal.

But if it’s a dog training book to make sure the dog no longer attacks strangers, it’s VERY important.

By the same token, if your book is about financial management, stock trading, or anything financial, you’ve got some compliance issues to deal with. People’s livelihood, retirement and security are at stake.

Or maybe your book is about knee pain. Imagine the joy you can bring to Grandpa by getting him up out of his chair, dropping his cane, and playing with his grandkids on the front lawn.

Now, I’ve got no idea what ebook YOU want to write. But I will make one giant assumption…

YOU KNOW SOMETHING!

And the advice you intend to give in your ebook is of value and works.

(Frankly, if your ebook content were bogus and fraudulent, I’d rather you not use my template.)

So if you have the opportunity to help so many people with something as important as what you know, then you’ve got a responsibility TO your reader to do everything you can to make him follow through.

In other words…

You need him to read the entire book.
And then you need him to take action based on what he now knows.

And that’s where inspiration comes in.

Lots of people think inspiration, case studies, and testimonials are only so much fluff and filler content. They’ll see right through what you are doing, point a finger at you and say "quit this rah rah BS….let’s get to the IMPORTANT stuff!!!"

But the rah rah, if done right, IS THE IMPORTANT STUFF!!!

Everything else is secondary.

You’ve got a job to do and a promise to keep to your reader.

Inspiring your reader to take action and change his or her life is right up there at the top.

Oh, and there are 6 other reasons to inspire your reader, too. But this letter is getting long. More on that later, if that’s okay with you.

For now…Let’s see if we can get you started with your new ebook.

YOU ASKED FOR A TEMPLATE, RIGHT???

Okay, well here’s how you can get my ebook template. Just keep in mind that I developed it for myself, and am sending it to you on a bit of short notice. I’ve been meaning to revise it a bit, but I gotta tell you that this template is going to give you a headstart of several hours of writing time.

Plus, it will make your ebook look better.

It doesn’t have any fancy graphics, and it’s not glossy. Some people can make an ebook look better than this, but everything in this template is done for a reason…

…and that reason is principally to make my ebook easier to write, effective for the reader, and sell like crazy.

Plus, it’s got some other money-making features built right in. See if you can pick them out.

I’ll be sending you more info on how to use the template. For now, just download the thing and read what’s inside.

Okay?

Here’s where you can get the Free Ebook Template.

http://www.BigBucksEbook.com/freetemplate

Go Get it Now!

To Your Success,

–Mark Widawer

p.s. Thanks to everyone who sent in an email about being an intern. I’ve got tons, and I’m sure I’ll find a nugget or two in there. Please give me a week or so to get through them all.
.
-Mark

Categories
Ebook Creation Product Creation

Ebook Answers #1 – $300 software for Ten Bucks

Note: This is the first in a series of articles about ebooks. We’ll be discussing how to write them, produce them, and build them in a way so that they sell far more easily and quickly than "regular" ebooks. Got an ebook question of your own? Write me here: ask (at) trafficandconversion.com

Back in December, I asked my readers for questions about creating content. What did they need to know?  Here are some answers to some good questions about creating content that I think will help you.

The first one will save you a bunch of dough.

Denny L wrote…

Hiya Mark,
I’ve started putting my 1st e-book in writing to organize it and put the finishing touches/changes to it.
My first question concerns converting it from Word doc. to .pdf Don’t really want to pay Adobe $250, do you have any suggestions for who/what to use?

Well Hiya right back atcha, Denny.

Actually Acrobat is up to about $300 to $450 at retail now, and there’s not a heckuva lot of good reasons to