affiliate marketing FTC Guidelines

My FTC Compensated Affiliate Notice

I recently wrote about my interpretation of the new FTC Marketing Guidelines that go into effect on December 1st. Among other restrictions, those guidelines compel online marketers, such as me, to make full disclosure when we are compensated for the recommendations that we make.

If you’ve been online for any length of time, you know what affiliate marketing is. And so it shouldn’t surprise you that I’m an affiliate for many of the products that I promote and recommend. Not all of the links on this blog are affiliate links, but you may as well

FTC Guidelines Traffic & Conversion

New FTC Marketing Guidelines — The Five Things You Must Know

If you are an affiliate, a publisher, or a marketer of anything online, you need to read this important article. Really. I’m not kidding.

Because unless you’ve been hiding under a rock for the last two months, you have already heard about the new FTC guidelines that go into effect starting tomorrow, December 1, 2009.

But you may not know exactly what those new rules mean to you, if they matter at all, or what you need to change in your marketing in order to comply.

So today, I’m going to run down what I believe are the Five Most Important Parts of the new FTC rules. Please note that I am not a lawyer — I’m just summarizing the ruling as I understand them, and relating what I believe is important to you and me as online marketers.

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