I got this great Landing Page question from Ian Z, and the answer is so important, I thought it best to post it here for everyone to read.
I have just started reading your ebook. So far, excellent. And I do have a question….
I am an experienced programmer, finishing off my first mass-market offering. I know I have to build the landing pages and a web site. And this is where my confusion lies…..
1. I understand the Landing Page concept, with no external links.
2. I understand I need a site and a Home Page with links to content about my product and general subject.
Q: If the Landing Page has NO external links, no distractions, how do they ever find my Home Page? Can I have links to other parts of my site?
Maybe you explain it further on in the book. But so far I don't understand this. If you can reply, great. If not, c'est la vie!
Anyway, excellent book. Learning a lot before I waste time creating a lousy site.