Category: Landing Pages

Protect Your Download Page — Why?

Post author By WPadminMark
Post date December 4, 2011

Do you need to protect your download page? Lots of people don’t think they need to. But by the time you finish reading this article, you’ll change your mind. That’s because what you’re about to discover is a trick that crooks use to steal your infoproducts, whether you know they’re doing it or not.

It’s like they walked into your house, opened up your laptop, and just took your ebook (or videos, audios, plugins, software). You need to protect your download page.

So why the alarm bells? I’ll explain. But first, let me tell you how we discovered this.

Dan regularly sends me emails when he hears about some crook posting the contents of a product on some warez or pirate site. He gets frustrated, because clearly those people are BAD people, taking the work of one person and putting it out to the public for everyone else to steal.

And if you don’t protect your download page, they’re gonna get yours.

Dan gets equally upset whether the product is one of his products, our products, or the products of our friends…or ANYONE’s product. It’s just not right.

Now, we’ve been raving recently about a product called the Rank Tracker Plugin. Each time someone searches for a keyword that lands them on our website, it sends us an email. Needless to say, we get LOTS of Rank Tracker emails (Thankfully, you can set the Rank Tracker Plugin to email you only once a day or once a week, if you like.)

We got one of our Rank Tracker emails today, and what Dan saw there instantly told him that someone was trying to steal from us. Dan’s instant reaction was to check to see if we were actually vulnerable to the attack — and it turns out we were not.

But, you might be, and you need to know about this. So what did we see in that Rank Tracker email?

IMPORTANT: In the rest of this post, “Protect Your Download Page” I show you EXACTLY how to find unprotected download pages so you know how thieves find and steal good content. The goal is so that you can protect yourself from these same tactics. However, if the “bad guys” saw this information, they would use it to steal more stuff. As a result, the rest of this post is PROTECTED in the member’s area of my membership site, ACME Traffic. If you are a member of ACME Traffic, you can read the rest of the post there. If you’re not a member, you can join using the link at the top of the page.

Read the rest of “Protect Your Download Page” on ACME Traffic.

Bad Squeeze Pages Conversion Landing Pages Marketing Tools squeeze pages

What’s wrong with this page?

Post author By WPadminMark
Post date December 16, 2010

Wow, there was a big response to my offer to help you with your web pages. You’ll remember that I gave you a free membership to the Optimizers Club (http://www.OptimizersClub.com) so you could get some new ideas to improve your website.

I was a bit surprised at the response, but probably not in the way you might expect.

Yes, there were a lot of really bad web pages (you’ll see one in a minute, link is below). But there were also a surprisingly high number of already-good ones.

What made them good?

A strong headline that made me want to read more.
A convincing subhead that told me more about what the site was about, and made me want to read the body copy.
Text that spoke to me as a person, rather than me as a group.
The site looked good, was well organized, and easy to look at.
I knew exactly what to do once I got there.

When you get to that level, you might think that the Optimization work is over. But it’s at exactly this point that

Conversion Landing Pages Marketing Tools Split Testing squeeze pages Traffic & Conversion

Very Small Tweaks To Improve Your Website

Post author By WPadminMark
Post date November 30, 2010

Whether you’re an affiliate marketer or you sell your own stuff, chances are, your website can make you A LOT more money than it does now.

What kind of difference would a mere doubling of sales do for you? I don’t know your personal situation, but it might mean you’re able to make a MUCH better Christmas for your kids than in years past. Or it might mean being able to expand your business, hire more people, and give yourself a raise.

Or maybe it means you can pay a few bills.

Whatever it means to you, it’s NOT TOO LATE. All you need is a little help.

Here’s what I’m talking about:

The difference between an average or poorly performing sales or squeeze page, and a page that works twice as well might be a VERY SMALL TWEAK. It could a difference of one

Bad Squeeze Pages Conversion Landing Pages squeeze pages Traffic & Conversion

Even Worse Squeeze Pages

Post author By WPadminMark
Post date November 18, 2010

Last week, I wrote you about the “worst squeeze page ever,” a post that got a LOT of interest on my blog. I even asked for you to send me your own squeeze page, if you thought it was worse than the one I wrote about.

I thought I’d see some that are bad…and wow are they BAD, each for their own special reason!

As a prize for the loser…err, I mean winner… I offered a web-page evaluation worth about $125. But there were some classic examples of “squeeze pages gone bad,” that I also decided to do a few additional quick reviews for three runners-up because the lessons you can learn from seeing how other people put a page together can be very valuable.

You might be making the same mistakes on your own pages.

One note before you look: I wrote my reviews of the pages very impersonally. I didn’t pull any punches or try to be nice or polite. In fact, in a few cases, I wasn’t polite at all. I just wrote about what I saw, and what I thought about it. My apologies if you’re offended.

So here are the runners-up. Learn from them. The winner will be revealed in my next post.

Conversion Landing Pages squeeze pages Traffic & Conversion

Squeeze Page Response

Post author By WPadminMark
Post date November 11, 2010

A couple of days ago, I wrote a post on my blog called “Is this the worst squeeze page ever?”

Did you read it? If not, go take a look.

I showed you a squeeze page which I thought was pretty darn bad. It actually does have *two* redeeming qualities, but overall, it really looks like a stinker to me.

In response to that blog post, I got a comment from “Lyn”, who wrote…

“For me, the “worst” landing pages are those with video that starts playing automatically. I like to leave browser tabs open, those products that interest me, that I want to consider. And once you have several of the auto playing type opening the browser becomes a nightmare. But that’s from a consumer viewpoint.”

I wrote back to Lyn because I think that her observation was a good one. In fact, you probably agree with it. But that’s only part of the story.

One thing that’s important to keep in mind with respect to Landing Page conversions (or squeeze page conversions, or any website performance metric) is that just because someone

copywriting Landing Pages Traffic & Conversion

How long should your sales letter be?

Post author By WPadminMark
Post date October 6, 2010

One of the very common questions I get about internet marketing is “How long should my sales letter be?”

I actually got this question again just last week.

I was talking with one of my private consulting clients who told me that he recently read in a marketing book that a sales letter ought to be about as long as one printed typewritten page. I don’t recall the name of the product or “expert” he was quoting from, but it seemed to me that anyone who knows what they’re talking about with marketing knows that ‘short’ is not the answer.

Neither is ANY specific length. Your letter needs to be as long as it takes to tell your story. No more. No less.

The reason WHY your sales letter should not be artificially shortened touches on a few important marketing lessons that you need to know and remember.

For example, you might believe that

Conversion Landing Pages Marketing Tools Traffic & Conversion

The Guy Behind The Guys Who Make All The Money Online

Post author By WPadminMark
Post date October 2, 2009

Jim Stone is a guy you might not have heard of, but he’s a guy you should know.

http://www.SplitTestFaster.com

He’s one of those crazy-smart scientist PhD guys who makes all the rest of us look kind of dumb.

Lucky for me, he’s a friend of mine. (I just try not to stand next to him at cocktail parties.)

Jim is an expert at split testing.

In fact, he’s written his own software that automates pretty much all the complicated parts of split testing.

Now, in case you don’t know much about split testing, it’s how all successful marketers make sure they make more money tomorrow than they’re making today. And all the top marketers, including ….

Mike Filsaime
Kirt Christensen
Michael Fortin

…and a hundred others, including me, all use Jim’s software to test and improve our pages.

So why am I writing to you today?

Jim wants to give you

Tags increasing conversion, jim stone, split test accelerator, split testing, taguchi testing

Conversion Landing Pages squeeze pages Traffic & Conversion

How Do I Improve My Squeeze Page?

Post author By WPadminMark
Post date May 3, 2009

The video I posted last week about "What is a squeeze page" got some responses … and more questions … about Squeeze Pages.

You asked…

Should I use a squeeze page for my site to build trust with my prospects?
How do I make the autoresponder and Squeeze Page work together?
How do you make a squeeze page?
Where do I put the squeeze page relative to the rest of my website?
How do I use a squeeze page with my blog?
What is the best thing to offer?
Is it okay to have other links on my Squeeze Page?
How do I write my autoresponder messages?
Can I use a squeeze page with affiliate products?
How do I write the copy for my Squeeze Page?

These are all great questions…and ones that I’ll answer in the coming days for you in a BIG WAY. It’s kind of a surprise/thank you/gift kind of thing…a gift that will keep on giving.

So stay tuned for that.

For now, though, I want to

Tags Conversion, how to improve a squeeze page, squeeze page optimization, squeeze pages

Conversion Landing Pages squeeze pages Traffic & Conversion

What is a Squeeze Page? Free Video

Post author By WPadminMark
Post date April 27, 2009

What is a Squeeze Page?

What is an Opt-in Page?

What is a Lead Capture Page?

Well, they’re all really the same thing. Unfortunately, because of the strange name, lots of beginning internet marketers don’t understand this very basic part of online success.

I’ve been getting questions about Squeeze Pages, so I decided to answer the question in a video.

Once you’ve watched the video, leave a comment below, or ask another question — either about Squeeze Pages or any part of Internet Marketing — and I’ll do my best to get it answered for you.

-Mark

[youtube color1="FF0000" color2="00FF00" autoplay="0"]http://www.youtube.com/watch?v=QihVihiVYKA[/youtube]

Once you’ve watched the video, leave a comment about squeeze pages, or ask another squeeze page question and I’ll do my best to get it answered for you.