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Blogging Conversion Marketing Tools search engine optimization Traffic Wordpress

What WordPress Isn’t Good At

What doesn’t WordPress do well on its own? Well…

* It doesn’t tell you what to write,

* It doesn’t update its own content,

* It doesn’t serve up the right ads to your visitors,

* It doesn’t syndicate your content very well (or completely),

* It doesn’t accurately report your bounce rate to Google, and

* It doesn’t let you see what’s wrong with your site (according to Google).

It so good at so many things, but really sucks at those. But this

Categories
Article Marketing Blogging Marketing Tools Outsourcing search engine optimization Traffic Traffic & Conversion

Article Quality Guidelines

There’s a big difference between articles, especially with regards to article quality.In short, if you want to have any quality to your site at all, you need to set some article quality guidelines.

Now, for all of my blogs and websites that have to do with Internet Marketing, I write my own stuff. All of it. So the words you’re reading now and the words you  read on any of my marketing or web development sites are all me. 100%.

But I’ve got lots of other sites, too. For example, I’ve got a website that’s all about orthopedic braces, the Atkins Diet, and many other non-IM sites. And while I don’t necessarily write all of the content for those sites, I do care that the content is of high quality, helpful to its readers, and profitable for me.

 

Article quality has a lot to do with all of that.

An Article Marketing Quality Story

Following is an email I sent to my partner on one of those sites — a man who used to be an intern of mine but has now gone on to a successful IM career of his own — regarding articles that were written about Ankle Braces. Please read it to learn about the article standards that I require.

Article Quality Guidelines
Article Quality Guidelines will improve your response from your Ezine Articles submissions and conversions on your blog.

I’m sure it will be helpful to you when you’re having content written for your own sites.

We use the tools mentioned below (see the links) to

Categories
Marketing Tools search engine optimization Traffic Wordpress

Rank Tracker Plugin Review

There is a problem with most statistics programs, and the Rank Tracker Plugin for WordPress solves those problems.

Well, kinda.

You see, the Rank Tracker Plugin is NOT designed to be a full statistics program — far from it.

But what the Rank Tracker Plugin does is something very important: It tells you not only THAT you got traffic for a particular keyword, it tells you where you ranked for that keyword.

In other words, it’s one thing to say to yourself “Hey, where do I rank for a keyword” and then go hunting in Google for that listing. It’s something altogether different for you to be emailed the info either instantly, daily, or weekly each and every time someone searches on Google and lands on your site.

Click to learn more about, or get the Rank Tracker Plugin for WordPress

In the Rank Tracker Review Video above, you’ll see the emails I receive.. For example, the Rank Tracker Plugin emailed me and told me that “There has been a change in your Google rankings!” and then it says:

Categories
search engine optimization

SEO in a Nutshell

There’s one thing you need to know about Google. It cares about one thing above all other things, and that thing is RELEVANCE.

The more the things on your website are related together — and the elements of your individual pages are related together — the higher Google will rank you, and the faster it will do it.

So what does that all mean?

Well, let’s say you want a web page on your home decorating site to rank well for “Tibetan Rugs”. There are a lot of people who would title that page “Area Rugs for your home”, and then write an article all and mention “hand-made rugs” and “decorative rugs” and “throw rugs,” all of which are alternate names for “Tibetan rugs.”

Then, they would add some Keyword meta tags with “Tibetan Rugs” and wait for Google to rank them.

Well, it’s not going to happen.

While Google is smart, it’s much smarter at understanding things that are clear and consistent rather than things that are vague and convoluted. And Google looks at a long list of elements on your page to figure out what your page is about.

What are those things? Well, here is a list of the 7 most important. Use your primary keyword in each of these places on your page, and Google will

Categories
Marketing Tools search engine optimization Wordpress

WordPress RSS Plugin (Great for SEO)

You probably run WordPress because you want your site to rank well on Google. (WordPress is GREAT for that.)

Well, what would it be like to watch your Google ranking creep up and up every day for a while…

…and then to watch your rankings, your traffic, and your site’s profits steadily decline to near zero?

Here’s how to avoid that.

http://budurl.com/hl7r

It’s a new WordPress Plugin I’ve been working on with my friend Dan Nickerson. It helps you do three very important things.

1) It puts fresh, relevant and related content on every page of your WordPress blog — totally automatically, each and every day.

2) It avoids any duplicate content issues

3) And it actually causes Google to come index your site more often, and rank your site higher.

Oh, and it is absolutely NOT a robot of any kind that puts junk content on your site.

I won’t say more, except that we are

Categories
affiliate marketing Business Building Marketing Tools search engine optimization webinars

Penny Wise and Pound Foolish with Your Online Business

I had a long online chat with Nathan Anderson yesterday about his “Niche ATM” sites. This morning, I was thinking about the webinar he’s doing tomorrow, and I thought I’d share with you the beginning of that chat with Nathan because frankly, there’s an important lesson to be learned.

In the video (that about a thousand of my readers watched over the last two days), Nathan shows how he automatically made a site about Auto Insurance — a VERY high value keyword in the Affiliate and Adsense space — and how in about a week it had ranked at #2 for his keyword.

Well, yesterday, I Googled the keyword he had optimized for, which was “Casualty Auto Insurance” and found that his site was now #1 on Google.

(You can Google the keyword yourself to see what I mean.)

On the blog (which you can see below the video after you opt in on Nathan’s site), some people were asking “Won’t the rankings deteriorate over time?”

Nathan replied that they wouldn’t. In fact, they’d rise. (Nathan is replying to a LOT of the blog posts there.)

The weird thing about what Nathan does is that — and I frankly don’t understand this fully yet — his sites rank highly WITHOUT getting backlinks.

So, when someone finally does link to the site, the site rises even more.

Again, I don’t get it, but I don’t have to, because

Categories
Marketing Seminars Marketing Tools search engine optimization Teleseminars Traffic Traffic & Conversion

Traffic Course Scholarship Winner. You?

Lots to tell you about today.

** EARLY REGISTRATION? **

I’ve been getting emails asking if people can register early for the course. If the site were ready right now, I’d say OK, but it’s not — I’m scrambling, still adding some traffic-magnet features to the course.

** REGISTRATION OPENS THURSDAY**

The official registration date is tomorrow,

THURSDAY, October 2, 2008
12 Noon PDT, 3pm EDT
http://www.StupidEasyTraffic.com

There are some VERY limited bonuses available to just a few people, and because of the personal nature of the course, total enrollment will be limited, too.

If you truly are committed to finally becoming successful online, and your

Categories
Conversion Marketing Tools search engine optimization Teleseminars Traffic Traffic & Conversion

Google Analytics Setup Video – 6 minutes

Wow. I am overwhelmed (in a good way).

When 41 requests asking for the Google Analytics setup video came into my blog in the first hour after I casually asked if you wanted it, I was surprised. But at the time of this writing, there are now over 110 requests for the video — which is a VERY high response rate for a blog — at least for mine.

So it looks like YOU WANT IT. Yes? 

Since this kind of step-by-step training is apparently in such demand, I took a little extra time to make it extra clear for you.

Here’s the thing, though…

It’s not worth my time unless YOU actually get Analytics set up on your site. I got Analytics set up on the video in about 5 minutes, it turns out. And I’m guessing that you — even if you fumble around a bit — can

Categories
Marketing Tools search engine optimization Traffic Traffic & Conversion

The Traffic Multiplier – Six Minutes to Massive Traffic

There’s one thing about traffic that you need to know BEFORE you start trying to get more of it. Everyone who has made it beyond "newbie" status knows this — in fact, their business lives and dies by this.

Whether or not you enroll in my traffic course, watch this video and do what it says — even if you don’t think you need to. And what you’ll discover is exactly why I call this a Traffic Multiplier.

Watch this video till the end — In it, I’ll offer you a SIX MINUTE SOLUTION — and

Categories
Blogging Google Adwords Marketing Seminars Marketing Tools search engine optimization Teleseminars Traffic

How You’ll Finally Get Traffic To Your Website

Over the last few weeks I’ve been dropping a few hints about the traffic course that I’ve been working on.

And so I got this question the other day from a reader of mine, Ben, and I realized while answering it that I’ve answered this SAME QUESTION dozens of times before for other people who’ve asked…and so I thought I’d answer it for you.

Here’s what he asked (copied right out of skype):

[9/15/2008 9:55:40 AM] Ben S says: What makes it
different from STSE and TS2?

“Great Question,” I replied…Why would I spend so much time and effort on a NEW traffic course, right after Traffic Secrets 2.0 and Stomping the Search Engines?

Didn’t they cover everything? Aren’t they good products? Didn’t EVERYBODY get those?

Well…

Here’s why I’m making this course for you.

In my Traffic Course, although you’ll learn plenty about getting traffic to you site, THE FOCUS IS NOT on LECTURE and education. The focus is on GETTING IT DONE. And specifically, getting your FIRST ONE done., and your second, and your third.

It’s not about BRAIN LEARNING, it’s about MUSCLE MEMORY.

So here is how the course is going to work, and why