I had a long online chat with Nathan Anderson yesterday about his “Niche ATM” sites. This morning, I was thinking about the webinar he’s doing tomorrow, and I thought I’d share with you the beginning of that chat with Nathan because frankly, there’s an important lesson to be learned.
In the video (that about a thousand of my readers watched over the last two days), Nathan shows how he automatically made a site about Auto Insurance — a VERY high value keyword in the Affiliate and Adsense space — and how in about a week it had ranked at #2 for his keyword.
Well, yesterday, I Googled the keyword he had optimized for, which was “Casualty Auto Insurance” and found that his site was now #1 on Google.
(You can Google the keyword yourself to see what I mean.)
On the blog (which you can see below the video after you opt in on Nathan’s site), some people were asking “Won’t the rankings deteriorate over time?”
Nathan replied that they wouldn’t. In fact, they’d rise. (Nathan is replying to a LOT of the blog posts there.)
The weird thing about what Nathan does is that — and I frankly don’t understand this fully yet — his sites rank highly WITHOUT getting backlinks.
So, when someone finally does link to the site, the site rises even more.
Again, I don’t get it, but I don’t have to, because