Category: squeeze pages

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Bad Squeeze Pages Conversion Landing Pages Marketing Tools squeeze pages

What’s wrong with this page?

Wow, there was a big response to my offer to help you with your web pages. You’ll remember that I gave you a free membership to the Optimizers Club (http://www.OptimizersClub.com) so you could get some new ideas to improve your website.

I was a bit surprised at the response, but probably not in the way you might expect.

Yes, there were a lot of really bad web pages (you’ll see one in a minute, link is below). But there were also a surprisingly high number of already-good ones.

What made them good?

  • A strong headline that made me want to read more.
  • A convincing subhead that told me more about what the site was about, and made me want to read the body copy.
  • Text that spoke to me as a person, rather than me as a group.
  • The site looked good, was well organized, and easy to look at.
  • I knew exactly what to do once I got there.

When you get to that level, you might think that the Optimization work is over. But it’s at exactly this point that

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Conversion Landing Pages Marketing Tools Split Testing squeeze pages Traffic & Conversion

Very Small Tweaks To Improve Your Website

Whether you’re an affiliate marketer or you sell your own stuff, chances are, your website can make you A LOT more money than it does now.

What kind of difference would a mere doubling of sales do for you? I don’t know your personal situation, but it might mean you’re able to make a MUCH better Christmas for your kids than in years past. Or it might mean being able to expand your business, hire more people, and give yourself a raise.

Or maybe it means you can pay a few bills.

Whatever it means to you, it’s NOT TOO LATE. All you need is a little help.

Here’s what I’m talking about:

The difference between an average or poorly performing sales or squeeze page, and a page that works twice as well might be a VERY SMALL TWEAK. It could a difference of one

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Bad Squeeze Pages Conversion Landing Pages list building squeeze pages

The Worst Squeeze Page Winner

The last week or so we’ve been talking about bad squeeze pages.

There’s CLEARLY no shortage of them online. Once you learn that step one of internet marketing is to build a list, you decide to build your first squeeze page.

I remember my first squeeze page. It was for a mattress website, of all things. I thought I could sell leads to local businesses — a good business, but at the time I had no idea what I was doing.

Having been a programmer in a past life, I thought I’d design the mailing list system myself (bad idea). It’s much better to use standard list-building tools. They’re ultimately cheaper and easier.

And although I had heard that the best way to build a squeeze page was with no menu choices, no links and no distractions on the page, I had plenty of them all.

It wasn’t pretty, and I don’t think I got a single lead.

Well, I’ve come a long way since then, and I’m sure over time I’ll travel even further. But at this point it’s time to give back a bit, and help others in the same situation.

A bit of advice: Don’t expect that just because you WANT someone to opt into your page, that they will. It’s an odd thing, but we tend to think that the things that we love, are in fact also loved by others, and that’s not always the case — in life and in marketing.

In my last post, I showed you the Worst Squeeze Page Runners Up.

Today, you get the winner (or loser, depending on how you look at it.)

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Bad Squeeze Pages Conversion Landing Pages squeeze pages Traffic & Conversion

Even Worse Squeeze Pages

Last week, I wrote you about the “worst squeeze page ever,” a post that got a LOT of interest on my blog. I even asked for you to send me your own squeeze page, if you thought it was worse than the one I wrote about.

I thought I’d see some that are bad…and wow are they BAD, each for their own special reason!

As a prize for the loser…err, I mean winner… I offered a web-page evaluation worth about $125. But there were some classic examples of “squeeze pages gone bad,” that I also decided to do a few additional quick reviews for three runners-up because the lessons you can learn from seeing how other people put a page together can be very valuable.

You might be making the same mistakes on your own pages.

One note before you look: I wrote my reviews of the pages very impersonally. I didn’t pull any punches or try to be nice or polite. In fact, in a few cases, I wasn’t polite at all. I just wrote about what I saw, and what I thought about it. My apologies if you’re offended.

So here are the runners-up. Learn from them. The winner will be revealed in my next post.

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Conversion Landing Pages squeeze pages Traffic & Conversion

Squeeze Page Response

A couple of days ago, I wrote a post on my blog called “Is this the worst squeeze page ever?”

Did you read it? If not, go take a look.

I showed you a squeeze page which I thought was pretty darn bad. It actually does have *two* redeeming qualities, but overall, it really looks like a stinker to me.

In response to that blog post, I got a comment from “Lyn”, who wrote…

“For me, the “worst” landing pages are those with video that starts playing automatically. I like to leave browser tabs open, those products that interest me, that I want to consider. And once you have several of the auto playing type opening the browser becomes a nightmare. But that’s from a consumer viewpoint.”

I wrote back to Lyn because I think that her observation was a good one. In fact, you probably agree with it. But that’s only part of the story.

One thing that’s important to keep in mind with respect to Landing Page conversions (or squeeze page conversions, or any website performance metric) is that just because someone

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Conversion Landing Pages squeeze pages Traffic & Conversion

How Do I Improve My Squeeze Page?

The video I posted last week about "What is a squeeze page" got some responses … and more questions … about Squeeze Pages.

You asked…

  • Should I use a squeeze page for my site to build trust with my prospects?
  • How do I make the autoresponder and Squeeze Page work together?
  • How do you make a squeeze page?
  • Where do I put the squeeze page relative to the rest of my website?
  • How do I use a squeeze page with my blog?
  • What is the best thing to offer?
  • Is it okay to have other links on my Squeeze Page?
  • How do I write my autoresponder messages?
  • Can I use a squeeze page with affiliate products?
  • How do I write the copy for my Squeeze Page?

These are all great questions…and ones that I’ll answer in the coming days for you in a BIG WAY. It’s kind of a surprise/thank you/gift kind of thing…a gift that will keep on giving.

So stay tuned for that.

For now, though, I want to

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Conversion Landing Pages squeeze pages Traffic & Conversion

What is a Squeeze Page? Free Video

What is a Squeeze Page?

What is an Opt-in Page?

What is a Lead Capture Page?

Well, they’re all really the same thing. Unfortunately, because of the strange name, lots of beginning internet marketers don’t understand this very basic part of online success.

I’ve been getting questions about Squeeze Pages, so I decided to answer the question in a video.

Once you’ve watched the video, leave a comment below, or ask another question — either about Squeeze Pages or any part of Internet Marketing — and I’ll do my best to get it answered for you.

-Mark

[youtube color1="FF0000" color2="00FF00" autoplay="0"]http://www.youtube.com/watch?v=QihVihiVYKA[/youtube] 

Once you’ve watched the video, leave a comment about squeeze pages, or ask another squeeze page question and I’ll do my best to get it answered for you.

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