Categories
Blogging Conversion Marketing Tools search engine optimization Traffic Wordpress

What WordPress Isn’t Good At

What doesn’t WordPress do well on its own? Well…

* It doesn’t tell you what to write,

* It doesn’t update its own content,

* It doesn’t serve up the right ads to your visitors,

* It doesn’t syndicate your content very well (or completely),

* It doesn’t accurately report your bounce rate to Google, and

* It doesn’t let you see what’s wrong with your site (according to Google).

It so good at so many things, but really sucks at those. But this

Categories
Article Marketing Blogging Marketing Tools Outsourcing search engine optimization Traffic Traffic & Conversion

Article Quality Guidelines

There’s a big difference between articles, especially with regards to article quality.In short, if you want to have any quality to your site at all, you need to set some article quality guidelines.

Now, for all of my blogs and websites that have to do with Internet Marketing, I write my own stuff. All of it. So the words you’re reading now and the words you  read on any of my marketing or web development sites are all me. 100%.

But I’ve got lots of other sites, too. For example, I’ve got a website that’s all about orthopedic braces, the Atkins Diet, and many other non-IM sites. And while I don’t necessarily write all of the content for those sites, I do care that the content is of high quality, helpful to its readers, and profitable for me.

 

Article quality has a lot to do with all of that.

An Article Marketing Quality Story

Following is an email I sent to my partner on one of those sites — a man who used to be an intern of mine but has now gone on to a successful IM career of his own — regarding articles that were written about Ankle Braces. Please read it to learn about the article standards that I require.

Article Quality Guidelines
Article Quality Guidelines will improve your response from your Ezine Articles submissions and conversions on your blog.

I’m sure it will be helpful to you when you’re having content written for your own sites.

We use the tools mentioned below (see the links) to

Categories
Marketing Tools search engine optimization Traffic Wordpress

Rank Tracker Plugin Review

There is a problem with most statistics programs, and the Rank Tracker Plugin for WordPress solves those problems.

Well, kinda.

You see, the Rank Tracker Plugin is NOT designed to be a full statistics program — far from it.

But what the Rank Tracker Plugin does is something very important: It tells you not only THAT you got traffic for a particular keyword, it tells you where you ranked for that keyword.

In other words, it’s one thing to say to yourself “Hey, where do I rank for a keyword” and then go hunting in Google for that listing. It’s something altogether different for you to be emailed the info either instantly, daily, or weekly each and every time someone searches on Google and lands on your site.

Click to learn more about, or get the Rank Tracker Plugin for WordPress

In the Rank Tracker Review Video above, you’ll see the emails I receive.. For example, the Rank Tracker Plugin emailed me and told me that “There has been a change in your Google rankings!” and then it says:

Categories
Marketing Tools Traffic

PPC Classroom Free? (Yup. Plus 3 Grand in Marketing Tools)

Have you heard about how PPC Classroomis now Free?  Yes, you can get ittotally for free. This is by FAR one of the best courses I’ve ever seen … it doesn’t get better than free!

Or…I thought …

…until I got an e-mail from Anik last night…

Anik & Amit somehow convinced someof the TOP marketers in the world toactually help their students in a BIG way.

They have convinced the authors of some of the BEST marketing tools & courses to give away their products for Free alongwith PPC Classroom…

So, you get $3,197 worth of Bonuses that are for SALE otherwise. This is not some "re-sell" junk — these are USEFUL and ESSENTIAL tools you’re going to need anyway…

Have a look: http://www.MarkPrefers.com/ppc-classroom-free

Here’s a quick list…

Categories
Traffic

The Best Free Traffic Lesson in the World!

 A couple of weeks ago, I sent a short note to the members of my "Stupid Easy Traffic Course" about an idea that I had for them that would be easy for them, now that they’ve gone through most of the course — and all of the free traffic methods that are in it.

And I got such gushing reactions from the course’s members that I was inspired to reprint it here, on my blog, for you. 

Once you’re done reading it, let me know if you think this tactic might work for you, and what you might want to be known for.

You’ll understand more once you read this brief article.

–Mark

– – – – – – – – – –

Hello.

This is a GREAT time for you to be cranking out some articles, writing in your blog, and creating a mess of Web 2.0 postings. Oh, and maybe squeeze in a Press Release while you’re at it.

I had an idea today for you along those lines, too.

File this either under "missed opportunities" for

Categories
Google Adwords Marketing Tools Traffic Traffic & Conversion

Do Your Keywords Attract Buyers?

Do your keywords bring buyers to your website?
Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers.
If you run any kind of ecommerce site, what you want are buyers.
So how do you know whether the people who type in a certain keyword are more likely to buy or browse?
One way to check is

Categories
Traffic Traffic & Conversion

Six Tips for Online Businesses to Survive and Thrive in Hard Times

Yes, we’re in a big economic downturn. Yes, it’s going to be here a while. Yes, it’s going to be hard for a lot of people.

Yes, thousands of businesses will close their doors.

So tell me something: WHY DO PEOPLE CUT BACK ON MARKETING when times get tough?

Have YOU ever wondered that?

It’s a curious question, but the first reaction of most business people facing tough times is "cut the marketing"!!!

It is, after all, a very large expense in most companies. So it’s an easy line-item to cut.

But WHY, when you know that customers are going to be tougher to find, would you PURPOSELY stop looking for them?

If the pool of available prospects were shrinking, why do you add to your own suffering by REFUSING TO ATTRACT them?

You’d think — if business owners were rational people — that they would make the path from "prospect" to "customer" as slippery as possible during tough times.

You’d think that people who wanted their businesses to survive would redouble their advertising and marketing efforts during tough times so that THEIR PIECE OF THE PIE at least stayed the same, even as the pie itself became smaller. 

BUT THEY DON’T!

It’s as though they’ve decided that they don’t deserve to win — or to even survive.

They give up.

And that is very, very strange.

Don’t you still need to pay your employees? Feed your family? Protect your own future?

I’ve been thinking about this for the last week or so, as I’ve been avoiding cable news, newspapers and talk radio.

I thought a lot about this. And now I understand.

LET ME ASK YOU this question…

If you knew that when you

Categories
Marketing Seminars Marketing Tools search engine optimization Teleseminars Traffic Traffic & Conversion

Traffic Course Scholarship Winner. You?

Lots to tell you about today.

** EARLY REGISTRATION? **

I’ve been getting emails asking if people can register early for the course. If the site were ready right now, I’d say OK, but it’s not — I’m scrambling, still adding some traffic-magnet features to the course.

** REGISTRATION OPENS THURSDAY**

The official registration date is tomorrow,

THURSDAY, October 2, 2008
12 Noon PDT, 3pm EDT
http://www.StupidEasyTraffic.com

There are some VERY limited bonuses available to just a few people, and because of the personal nature of the course, total enrollment will be limited, too.

If you truly are committed to finally becoming successful online, and your

Categories
Traffic

Traffic Course Name and First Winner Announced

Thanks so much for all the people who either suggested names or voted on names for my new traffic course.

In the end, the winner was a surprise to me, even though it makes sense to me now.

There are a LOT of people — probably including you — who have been working hard to build your business online. And that means you’ve been researching, learning and investing in other traffic courses.

And they just didn’t work for you.

It’s not your fault — they really make this whole "internet marketing" thing much harder than it needs to be. The truth of the matter is

Categories
Conversion Marketing Tools search engine optimization Teleseminars Traffic Traffic & Conversion

Google Analytics Setup Video – 6 minutes

Wow. I am overwhelmed (in a good way).

When 41 requests asking for the Google Analytics setup video came into my blog in the first hour after I casually asked if you wanted it, I was surprised. But at the time of this writing, there are now over 110 requests for the video — which is a VERY high response rate for a blog — at least for mine.

So it looks like YOU WANT IT. Yes? 

Since this kind of step-by-step training is apparently in such demand, I took a little extra time to make it extra clear for you.

Here’s the thing, though…

It’s not worth my time unless YOU actually get Analytics set up on your site. I got Analytics set up on the video in about 5 minutes, it turns out. And I’m guessing that you — even if you fumble around a bit — can