Here's something very important for you if you have an established business — in particular if you are a professional of some sort, like a consultant, advisor, doctor, lawyer or anyone who charges for your time.
You should also listen if you are an information marketer (ebooks, teleseminars, video).
And you should pay particular attention if you'd like to increase your sales this year (by a factor of 3, 5, 10 or more).
There are three ways to improve your business so that it makes more money for you.
* Get more customers to sell to
* Sell more to your existing customers
* Increase your prices
You've learned plenty of traffic conversion strategies, either with my landing page products, my template, my new squeeze page course, and even from my free information.
Drive traffic to your website and you'll convert it to new sales.
That's the first way. That's how you can "make a living."
But if you ask any of the very successful people you know, what you'll discover is that this is NOT how they got rich. Not at all.
To become wealthy, they used the second and third strategies. They sold over and over again to the same people, and the things they sold them were at a much higher price than the original purpose.
There are a few problems with just deciding to do this for your own business, though. And those problems all live inside of YOU.
The first problem is that you stop yourself before you even start. You think you don't have the right to charge 5 or 10 times more for your service. You might think that no one would pay that much. You might not think you're worth it.
In other words, you are afraid to even try.
The other problem is that you don't know how to build your marketing in a way that gets your customers to WANT to pay you more. You don't know how to build a back end to your business that comfortably and easily moves your customers from first-time buyers to raving fans and clients.
Kevin Nations knows how to do that, though.
Kevin is known as the "Big Ticket Sales Coach" and I've arranged for a special educational call with him.
http://www.MarkPrefers.com/bigticketsales
Kevin will talk about specific strategies to move your customers up the scale — to get them to think of you as Macy's and Nordstrom rather than Target and Wal-Mart. He'll also show you how to give yourself the permission to try these strategies so that you can move forward confidently in your new premium business.
Now, I know you're busy during the week trying to make a living, so I've scheduled this call for the middle of the day on Saturday. Hopefully, it's a time when you can clear your head, make some time for yourself and your future, and learn a bunch about how to be more successful.
And you'll dream a little, too, about how your life and business could be if you had a bunch of customers ASKING to pay you two thousand, five thousand, or even twenty thousand dollars for the good work you can do for them.
Can you join Kevin and I on Saturday, February 2nd?
The call is at 10am PST, 1pm EST Saturday.
Here's where you can register.
http://www.MarkPrefers.com/bigticketsales
If you call in early and we can chat a bit.
To Your Success,
–Mark Widawer
P.S. If you can't join us on the call, spend some time today really examining the value you bring to your clients.
If what you do in an hour can save someone thousands of dollars a month, or bring them a happiness that they've known had before, or eliminate some huge pain that they've almost always had, then chances are that they value your service much more than you do.
And there's also a good chance that they may actually NOT be buying from you today because your price is too low.
So spend some time thinking about this today. And, if you can join us at 10am PST on Saturday, February 2nd, go get the call info by going here: