Do your keywords bring buyers to your website?
Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers.
If you run any kind of ecommerce site, what you want are buyers.
So how do you know whether the people who type in a certain keyword are more likely to buy or browse?
One way to check is to buy traffic for those keywords and measure conversion rate of those keywords against the conversion rate of other keywords whose performance you know. The downside is that it takes time and money to take that route, and frankly it’s the time that you really need to spend wisely.
During the Article Marketing part of my Stupid Easy Traffic course I showed you another way.
It’s the Microsoft "commercial intention" tool.
Just go to http://adlab.msn.com/Online-Commercial-Intention/ and type in your keyword. Microsoft will give you back a number — a decimal from .50 to 1.00 — that is their assessment of the likelyhood that someone typing in that keyword actually intends to spend money.
Be careful, though, because the tool will give you back a number that is either the "commercial intent" or the "non-commercial intent".
In other words, if the keyword is 2/3 likely to result in someone buying something, the result would be "Commercial Intention 0.66".
But if the keyword is only 1/3 likely to result in someone buying something, the result would read "Non-Commercial Intention 0.66".
Make sense? Good.
Keep in mind, however that this tool like any tool is not a promise or guarantee. I’ve found some odd answers using this tool. (The keyword "casio" gives a 1.0 result…I’ve no idea why.)
Microsoft asks you "Is this accurate" below each answer, but I don’t know what they do with the data.
So, use this tool to give you an indication of keywords you should go after first. It’s only YOUR OWN testing and performance that will truly indicate how a keyword will work for you.
Give it a try…it’s free.
To Your Success,
–Mark Widawer
p.s. Please let me know your results from using this tool. Did the answers make sense to you? Also, Microsoft has other tools, and I’ll be looking into those shortly, too. -M
p.p.s. Ever notice how "stupid" people make more money than YOU do? http://www.TheTriumphOfTheStupid.com