My friend Jim Stone is the creator of the premier multi-variate split testing tool, the Split Test Accelerator.
Among all of the good marketing friends I have, Jim dives deepest into the science of split testing.
For example, he just wrote an article about something new, called “untethered split testing”.
It’s a technique for increasing your conversions far beyond what you would normally be able to do either with simple split testing, or even multi-variate split testing.
Interested?
Go read Jim’s split testing blog here.
To Your Success,
–Mark Widawer
p.s. If you want to make your web page perform better, go get Jim’s free 3-step split testing starter kit here.