My friend Jim Stone is the creator of the premier multi-variate split testing tool, the Split Test Accelerator.
Among all of the good marketing friends I have, Jim dives deepest into the science of split testing.
For example, he just wrote an article about something new, called “untethered split testing”.
It’s a technique for increasing your conversions far beyond what you would normally be able to do either with simple split testing, or even multi-variate split testing.
Go read Jim’s split testing blog here.
To Your Success,
p.s. If you want to make your web page perform better, go get Jim’s free 3-step split testing starter kit here.