You've heard the phrase "He can sell snowballs to Eskimos" before, right?
The idea there is that there are some people who are so slick, so manipulative, that they can sell something as useless to someone as that.
The rest of the story is that it's HARD WORK. If it weren't, everyone would do it. Believe me, "hard work" is not the business you want to be in.
You want to be in an Easy business. . . where the people who you are talking to instantly see the value in what you are offering. You want a business where there are so many people looking for what you have, that you turn into an order-taker, and keep ringing the cash register.
Ka-Ching!
And that's why Knowing your Customer is so darned important to you and your business. Once you know who you are marketing to. . . and who you really *should* be marketing to, sales for you can become easy.
It's like dropping you and your umbrella business into the middle of a New York street corner at the start of a surprise storm. . . or installing an ice cold Gatorade vending machine next to the summer soccer fields, or like selling gasoline at a freeway exit.
When you know your customers, you have an *instant* *advantage* over your competitors.
if you are ready to gain another instant advantage, then check out my Landing Page Cash Machine ebook or the "Million Dollar" Template at the links below.
*If you have a sales or landing page and you want to double, triple or quadruple your sales, the Landing Page Cash Machine ebook will show you how.
Go to http://www.landingpagecashmachine.com to download it in minutes.
*If you don't have a site up yet selling your product,or you have a site that sells so little you need a total makeover, then get the "Million Dollar" Template –a landing page template (plus several other bonus templates) that will jumpstart your business by getting a page up that will actually sell for you.
Go to http://www.TheMillionDollarTemplate.com to get started right now.
Either way, you are giving yourself a big boost in doing a better job of selling your own products and services on the web, and of leading the life you've always wanted as an internet entrepreneur.
To Your Success,
–Mark