Categories
Traffic Traffic & Conversion

Six Tips for Online Businesses to Survive and Thrive in Hard Times

Yes, we’re in a big economic downturn. Yes, it’s going to be here a while. Yes, it’s going to be hard for a lot of people.

Yes, thousands of businesses will close their doors.

So tell me something: WHY DO PEOPLE CUT BACK ON MARKETING when times get tough?

Have YOU ever wondered that?

It’s a curious question, but the first reaction of most business people facing tough times is "cut the marketing"!!!

It is, after all, a very large expense in most companies. So it’s an easy line-item to cut.

But WHY, when you know that customers are going to be tougher to find, would you PURPOSELY stop looking for them?

If the pool of available prospects were shrinking, why do you add to your own suffering by REFUSING TO ATTRACT them?

You’d think — if business owners were rational people — that they would make the path from "prospect" to "customer" as slippery as possible during tough times.

You’d think that people who wanted their businesses to survive would redouble their advertising and marketing efforts during tough times so that THEIR PIECE OF THE PIE at least stayed the same, even as the pie itself became smaller. 

BUT THEY DON’T!

It’s as though they’ve decided that they don’t deserve to win — or to even survive.

They give up.

And that is very, very strange.

Don’t you still need to pay your employees? Feed your family? Protect your own future?

I’ve been thinking about this for the last week or so, as I’ve been avoiding cable news, newspapers and talk radio.

I thought a lot about this. And now I understand.

LET ME ASK YOU this question…

If you knew that when you

Categories
Blogging Google Adwords Marketing Seminars Marketing Tools search engine optimization Teleseminars Traffic

How You’ll Finally Get Traffic To Your Website

Over the last few weeks I’ve been dropping a few hints about the traffic course that I’ve been working on.

And so I got this question the other day from a reader of mine, Ben, and I realized while answering it that I’ve answered this SAME QUESTION dozens of times before for other people who’ve asked…and so I thought I’d answer it for you.

Here’s what he asked (copied right out of skype):

[9/15/2008 9:55:40 AM] Ben S says: What makes it
different from STSE and TS2?

“Great Question,” I replied…Why would I spend so much time and effort on a NEW traffic course, right after Traffic Secrets 2.0 and Stomping the Search Engines?

Didn’t they cover everything? Aren’t they good products? Didn’t EVERYBODY get those?

Well…

Here’s why I’m making this course for you.

In my Traffic Course, although you’ll learn plenty about getting traffic to you site, THE FOCUS IS NOT on LECTURE and education. The focus is on GETTING IT DONE. And specifically, getting your FIRST ONE done., and your second, and your third.

It’s not about BRAIN LEARNING, it’s about MUSCLE MEMORY.

So here is how the course is going to work, and why

Categories
Blogging Google Adwords search engine optimization Traffic

Do You Multitask?

One of the responses on my blog to the book “The Triumph Of The Stupid”, was that “Over the years I have multi-tasked myself out of a fortune”.

Wow. What a statement.

Print that out and tape it to your wall over your computer.

You need to I know that getting one thing DONE at a time is THE PATH TO SUCCESS.

Why? Because something actually gets DONE that way.

So I’m curious to know about your own struggles with multi-tasking.

For example…many people who want to get traffic to their site will