Testimonials – New Rules from the FTC

David Garfinkel has a new post on his blog about the FTC’s crackdown on testimonials. David’s copywriter’s perspective is unique…and his concern (and mine) for you and your business is real.

Read what the FTC is up to on David’s blog.




David Garfinkel Copywriting Teleseminar Audio Posted

David Garfinkel ("the world’s greatest copywriting coach") and I had a terrific teleseminar Tuesday night about speed copywriting techniques.

For some people it wasn’t so great, because they could not get on the call. And one guy wrote to David to say that he couldn’t be on, because it was 3am in his part of the world.


It’s a good thing we recorded the call.

It will be up until at least Friday night, so go listen now, if you would like to learn more about how to swipe copy (and write faster and sell more stuff)!

To Your Success,

–Mark Widawer

Traffic & Conversion

How to Eliminate Copy Procrastination – David Garfinkel

Has this ever happened to you?

You sit down at your desk *intending* to crank out a high-impact, world-class sales letter, email or even video script . . .

only to find yourself hours later still staring at that blinking cursor and wondering how you’ll ever fill the page?

You certainly aren’t alone.

In my estimation "Copy Procrastination" affects almost everyone.

And it’s totally understandable. If you don’t have any help or a good system, then writing truly good copy can be brutal, exhausting and even painful.

But, of course, if you want to be successful as a copywriter or a business owner, you need to

Conversion copywriting Traffic & Conversion

Copywriting – Some heartfelt advice to a friend who needs help

I have a friend in the Internet Marketing business and I feel bad for him. The guy is smart — very smart. He knows things that other people need to learn. His products are very good, and he’s got everything in place to really explode in his niche online.

On top of all that, the guy has been through a lot of adversity in his life, and he deserves a little success, and an easier existence.

You probably know someone just like him (or maybe it’s you).

He’s got a lot going for him…
He’s very methodical. (He likes to do the same things over and over again).
He’s driven (he’ll work like heck to get what he wants).

But he’s got a few negatives, as well.

Including, unfortunately, that

Traffic & Conversion

Do You Struggle with Copywriting?

Do you struggle with copywriting?

Here’s how to know if you do:

1. You sit down to write your sales letter, autoresponder, or advertisement, with your hands over the keyboard…and your fingers don’t move!
(If you don’t have know where to start, you’ll never ever finish.)

2. You wonder constantly "What do I say next?"
(Good copy follows a formula for getting a reader from where they are to where you want them to be: a buyer.)

3. Even after you’ve struggled for days or weeks, you still have a feeling that something is wrong — so you delete it and start over. Twice.
(If you don’t understand how copy is read by someone else — someone who is NOT you — you can’t truly know if your copy is going to be effective.)

Whether you struggle with your copy or not, it can still be good — even great — if it sells.

But usually, struggling with your copy is a sure sign that your

Blogging Conversion Landing Pages search engine optimization Traffic & Conversion

Seth Godin Apologizes

Seth Godin’s post yesterday, which many people have characterized as promoting clickfraud, created a firestorm of controversy all over the web.

Seth’s response to the uproar was to post an explanation of his thinking, which to me actually made the problem worse.

I’m sure his inbox was flooded, and a few well-written comments to both of his posts generated the following apology from Seth: