People ask me why I attend so many trainings, or study so many home study courses.
My answer is the same as the bank robber Willie Sutton. When Sutton was asked why he robbed banks, he replied, " Because that’s where the money is."
I was gone 5 whole days out of last week to attend a very special training course run by Eben Pagan. In attendance were other smart marketers, including Jeff Walker, Lou D’Alo, and Joe Polish…and about 150 other students.
The room was packed for some life-changing information. Want to know what it was about?
"Advanced Learning and Teaching Techniques."
Now, all things being equal, this is NOT a course I would have normally made time for. But since Eben was teaching it, attendance was a non-issue. Of course, I’d go!
And I’m glad I did.
So in this message today, there are TWO VITAL CONCEPTS I want to focus you on. Knowing them each will help you be more successful … starting today.
The first is this: