If you are an affiliate, a publisher, or a marketer of anything online, you need to read this important article. Really. I’m not kidding.
Because unless you’ve been hiding under a rock for the last two months, you have already heard about the new FTC guidelines that go into effect starting tomorrow, December 1, 2009.
But you may not know exactly what those new rules mean to you, if they matter at all, or what you need to change in your marketing in order to comply.
So today, I’m going to run down what I believe are the Five Most Important Parts of the new FTC rules. Please note that I am not a lawyer — I’m just summarizing the ruling as I understand them, and relating what I believe is important to you and me as online marketers.
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