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Seth Godin is Wrong — Here are the Right ways to leave an Online tip.

I love Seth Godin. Seth is brilliant. Seth is my marketing hero. I’ve got all his books. I buy them as soon as I can, without regard to the content or the title.

Sorry. I’m a Godin addict.

And I’m Hoping that one day he’ll come out with a movie so I can be first in line at the theater. Or a TV Show, so I can Tivo it every day. Maybe a live “marketing concert”? I’ll be there!

But today…today, Seth has got it all wrong.

Seth says that “Ads are the new online tip jar” and that you should click on them to say THANKS for the great content.

I couldn’t disagree more strongly, and here’s why.