Tag: Google Adwords

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Google Adwords Landing Pages Marketing Seminars Traffic & Conversion

Why Does He Carry Titanium Business Card?

What on earth would compel someone to have his business cards made out of Titanium?

I’m not talking about a Credit card, like a platinum or Onyx Amex card…those are relatively common.

I’m talking about a business card…The kind you might pass out a dozen or a hundred times a day to new friends and business associates.

Well, I met a guy who gave me his business card — titanium — a few months ago.

Titanium Business Card

He was wearing a white jacket, white pants, a tshirt, and espadrille shoes. Very "Miami Vice".

And engraved into his business card was his logo of an octopus.

I asked him what the octopus meant, and he told me that

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Google Adwords Marketing Tools Traffic Traffic & Conversion

Do Your Keywords Attract Buyers?

Do your keywords bring buyers to your website?
Some keywords do a great job of bringing traffic, but often they’ll bring the wrong kind of traffic — browsers.
If you run any kind of ecommerce site, what you want are buyers.
So how do you know whether the people who type in a certain keyword are more likely to buy or browse?
One way to check is

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Blogging Google Adwords Marketing Seminars Marketing Tools search engine optimization Teleseminars Traffic

How You’ll Finally Get Traffic To Your Website

Over the last few weeks I’ve been dropping a few hints about the traffic course that I’ve been working on.

And so I got this question the other day from a reader of mine, Ben, and I realized while answering it that I’ve answered this SAME QUESTION dozens of times before for other people who’ve asked…and so I thought I’d answer it for you.

Here’s what he asked (copied right out of skype):

[9/15/2008 9:55:40 AM] Ben S says: What makes it
different from STSE and TS2?

“Great Question,” I replied…Why would I spend so much time and effort on a NEW traffic course, right after Traffic Secrets 2.0 and Stomping the Search Engines?

Didn’t they cover everything? Aren’t they good products? Didn’t EVERYBODY get those?

Well…

Here’s why I’m making this course for you.

In my Traffic Course, although you’ll learn plenty about getting traffic to you site, THE FOCUS IS NOT on LECTURE and education. The focus is on GETTING IT DONE. And specifically, getting your FIRST ONE done., and your second, and your third.

It’s not about BRAIN LEARNING, it’s about MUSCLE MEMORY.

So here is how the course is going to work, and why

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Traffic & Conversion

The SECOND reason to use Adwords

Read this Adwords advice even if you do not use Adwords or have no intention to.

Because even people who are already using Adwords aren’t aware of something it can do for them. It’s one of Adwords’ best features — but you won’t even find it in the documentation.

But before we get into this too deep, though, let me ask you a question.

Would you pay an expert in your field a few dollars to tell you EXACTLY what your customers wanted? What would it be worth to you if you KNEW, with absolute certainty, that the buyers of your …let’s use Widgets as an example … that the buyers of your Widgets were more interested in quality and reliability as opposed to price?

Or price rather than quality and reliability?

Would it be valuable for you to know that — by an overwhelming majority — buyers wanted plastic widgets rather than the old fashioned metal widgets?

You see, one of the things that Adwords can do for you — and this is very powerful and important — is to tell you

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Blogging Google Adsense Google Adwords Traffic & Conversion

Seth Godin is Wrong — Here are the Right ways to leave an Online tip.

I love Seth Godin. Seth is brilliant. Seth is my marketing hero. I’ve got all his books. I buy them as soon as I can, without regard to the content or the title.

Sorry. I’m a Godin addict.

And I’m Hoping that one day he’ll come out with a movie so I can be first in line at the theater. Or a TV Show, so I can Tivo it every day. Maybe a live “marketing concert”? I’ll be there!

But today…today, Seth has got it all wrong.

Seth says that “Ads are the new online tip jar” and that you should click on them to say THANKS for the great content.

I couldn’t disagree more strongly, and here’s why.

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